Regional Marketing Liaison - Midwest

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis, and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit Acadia.com and follow us on LinkedIn and X.

 

Seeking talent near: Chicago, IL; Kansas City, MO; Tulsa, OK; Oklahoma City, OK; Milwuakee, WI

The Regional Marketing Liaison (RML) Daybue role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved educational programs.

The RML will develop strategies and implementation plans directed towards important and influential external stakeholders in their area. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RBLs, ABMs, Market Access Account Executives and MSL's, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs.

The position will report to the Director, Daybue Regional Marketing and be part of the US Daybue HCP Marketing team. If you’re looking for a role that combines strategic thinking, cross-functional collaboration, and the chance to shape the future of marketing in a rapidly growing company, this is the perfect opportunity for you!

Primary Responsibilities:

Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.

• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.

Regional Marketing

• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales, when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners
  • Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
  • Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.

Peer to Peer Program Management

• Creates appropriate branded and unbranded speaker program content.
• Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
• Provides refresher and follow up training to speakers on approved speaker materials.
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performanc