Director, Omnichannel Engagement Brand Excellence

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Omnichannel Director will report to the Lead Director, Brand Excellence, and be responsible for developing curriculum, content, and ongoing marketer engagement to enable AbbVie’s vision for transforming our marketing operating model. This role equips US Commercial Marketing teams and cross-functional partners with critical skills, new resources, and subject matter expertise.

As a strategic leader, you will shape how our brands engage customers, align with business goals, and partner with AbbVie’s International Brand Excellence team to inform and exchange best practices. You will foster enterprise-level thinking and partner with Medical (MHI) to support the evolution of omnichannel capabilities. As this end-to-end model expands, you will play a pivotal role in the development and coordination of training and skills needed for this new way of working.

Your role requires strong partnership with brand leaders and cross-functional teams to strengthen AbbVie’s brand presence by ensuring data-driven, digital, and personal connections are central to our customer engagement strategies. You will support innovation, collaboratively build new strategic capabilities, and interface regularly with Commercial, Therapeutic, and International partners to promote best-in-class, integrated solutions.

Responsibilities:

• Lead change management and curriculum development for US Brand Marketing, Digital Lab, and APEX partner teams to support new customer engagement capabilities in how we connect with customers (HCPs, Patients, Consumers) across an integrated ecosystem of channels.
• Develop frameworks and training that enhance cross-channel customer engagement, encouraging innovative, enterprise-level