Head of eCommerce, US

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.  

About the Role:

Set the vision for Dyson US Direct Ecommerce through both existing and new channels.

• Jointly with Direct Leadership, translate the long-term strategy of the US business and Dyson Direct’s Strategic priorities to define and drive a 5-year direct strategy.
• Be a visible and inspiring leader, championing to bring the direct strategy to life and building and maintaining momentum behind it. Motivate both Direct Ecommerce and other supporting partner functions, both local and regional, to get drive the strategy and achieve goals.
• Create and galvanize people behind clear strategic plans that fully capitalizes on direct opportunities while growing overall market profitability long-term and protecting the Dyson brand.

Develop plans and an efficient trading process and deliver direct sales volume and revenue commitments.

• Develop plans that are consistent with the strategy and across all dimensions of the business (commercial, financial, operational, people) and point towards our goals.
• Work collaboratively with relevant teams to ensure that the organization is equipped with the right infrastructure (people, processes and systems) to deliver annual direct sales volumes through existing and new channels.
• Drive ongoing consumer journey and site optimizations rooted in data, through the appropriate site merchandising routines and proactive traffic channel management.
• Ensure ongoing site stability and readiness for key commercial moments.
• Be a role model of ownership and accountability to commitments. Deliver monthly sales volumes as forecasted and communicate variances. When commitments are not met, proactively diagnose root causes and implement strategies to course correct.
• Own the direct business P&L and drive the business to relevant target(s), including overall performance and planned sales volumes (annual, monthly, etc.) across Dyson.com and DTC marketplaces.

Deliver the direct strategy through close collaboration with all business functions.

• Drive first class execution of Direct Ecommerce and Dyson Group BU relevant strategies and activities through dyson.com
• Lead and influence cross-functionally to ensure collaborative delivery of direct strategy, working particularly closely with:
  • The Direct Functional teams and Leadership
  • Marketing (Media, Brand, and Category)
  • Customer Service (Contact Center and Technical Services)
  • Logistics and Finance
  • Group Direct Ecommerce teams
  • Other local or regional functions

• Balance execution of preconceived plans with agility to respond to real time market and consumer dynamics.
• Ensure the integrity of our sales plan and calendar to maximize our ability to execute a plan that delivers our financial commitments and drive growth.
• Lead and/or support the marketplace managers in establishing and building strong growth-oriented collaboration with our DTC marketplace partners.
• As the owner of the site, ensure high standards for our consumer journeys through the right combination of Dyson guidelines and assets, and data-driven local relevance.

Build the team and capabilities needed to set the direct business up for future success

• In partnership with Direct Leadership, review resource and capability requirements in direct and cross functional teams.
• Drive continuous review and development of capabilities and other commercial opportunities required to continue the expansion of direct and deliver long term growth. Conduct A/B testing of both business and consumer experience ideas. Successfully roll out new features and capabilities with a consumer-first mindset. 
• As the owner of the largest eCommerce market for Dyson globally, be a key advocate for US priorities and proactively influence the global roadmaps by engaging with the regional and global Direct leadership team; sh