Senior Associate, Media Planning

Company Description

dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioral insights. dentsu X helps brands defy convention through integrated and personalized marketing solutions to cut through the noise of a saturated media market and meet rapidly changing consumer demands. The Dentsu X team is a network of more than 3,500 experts across 52 markets.

Job Description

Our East Coast-based dentsuX team is looking to add a Senior Associate Media Planner to their team. This is a fully remote role located on the East Coast. We work in an Agile environment; you will choose to work from home or go to your local dentsu office if you are within 50 miles of one. Even in a remote setting we are a close-knit team that thrives on collaboration and partnership with each other.

Simultaneously supporting a Retail and Hospitality / Travel client, the Senior Associate Media Planning is the daily focal point to the account. You will have daily responsibility for assigned accounts and are expected to understand the client's overall business and marketing objectives. Reporting to the Senior Manager Media Planning you will steward the tactical communications planning process and provide recommendations to the senior media team and client.

Communications Planning

• Oversee trafficking keeping clients aware of creative needs and deadlines, reviewing creatives, and sharing with vendors.
• Create campaigns in Prisma, issues MAFS and IOs, make sure campaigns match budget doc.
• Aid in the creation of client media communication plan objectives
• Create media plans, flowcharts, activation plans, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and competitive reports
• Work with outside media partners to report on managed service media plans
• Contribute to existing and emerging communications opportunities relevant to assigned brand/category
• Write POVs and evaluate new media types / outlets
• May oversee the work of Associate Media Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients Client & Internal Relationships
• Manage daily client interaction, status, and project management
• Assist Senior Manager Media Planning in advising clients on the best ways to integrate media into their advertising and marketing programs
• Lead, if appropriate, face-to-face client and vendor meetings
• Build relationships with internal and external teams and set good example for associate level

Qualifications

• 1+ years of communications/media planning experience
• Knowledge of MediaTools, Prisma, or similar tools
• Experience with Digital Media Activation
• Experience with integrated media planning with a focus on digital media
• Experience researching and ability to relate results to client business objectives

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile, remote work environment, work in the office or home your choice
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $51,000-$83,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AK8 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this