VP, Digital Connector - Dallas

 

Ready to be the strategic powerhouse behind game-changing communications campaigns? Golin is seeking an energetic and accomplished VP, Digital Connector to lead the charge on integrated communications initiatives that make headlines and move markets.

 

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes. 

 

Riding the wave of recognition and award-winning work, the VP, Digital Connector has an incredible opportunity to lead high-energy collaborations and deliver campaigns that don't just meet expectations—they exceed them and win awards that help promote and protect the brand in Dallas and keep Golin on top. 

 

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.

 

The Role: 

This is your opportunity to be the central hub of innovation—the go-to strategist who brings ideas to life and makes things happen. You'll partner with dynamic client teams to orchestrate award-winning campaigns that drive real business impact and cultural conversation.

 

As a VP, Digital Connector, you'll be the master connector who turns ambitious visions into remarkable realities. This role is perfect for someone who loves being at the center of the action, thrives on bringing people together, and gets energized by turning strategic plans into spectacular executions.

 

Strategic Campaign Program Management:

• Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results
• Turn strategic visions into action-packed project plans with clear wins, exciting milestones, and meaningful impact metrics
• Partner with passionate client Communications and Marketing teams to weave earned, shared, and owned magic into broader business initiatives
• Present compelling campaign strategies to executive audiences, building excitement and securing enthusiastic support for game-changing approaches

Governance, Reporting and Optimization:

• Establish standardized operational processes including measurement frameworks, governance protocols, and performance checkpoints for all assigned integrated communications projects
• Develop and maintain performance monitoring systems through effective use of reporting tools, dashboards, and KPI analysis for earned, shared, and owned media activities
• Provide holistic insights and data-driven recommendations to optimize campaign effectiveness and resource allocation across all Communications and Marketing initiatives
• Create comprehensive performance reports that demonstrate ROI and strategic impact of integrated communications efforts

Client Leadership and Strategic Counsel:

• Become the trusted strategic partner clients turn to when they need breakthrough thinking and flawless execution
• Shape decision-making and spotlight winning integrated communications initiatives through inspiring strategic guidance
• Lead engaging client presentations and dynamic strategy sessions that build momentum and secure buy-in for innovative approaches
• Stay one step ahead of client needs, developing creative solutions that consistently wow and deliver exceptional business results

Operational Excellence and Team Leadership:

• Orchestrate the magic behind major integrated communications campaigns, bringing together talented teams to create something extraordinary
• Lead and inspire diverse Golin teams—strategists, creatives, digital innovators, and media mavens—providing clear direction while celebrating creative collaboration
• Foster an environment of high-energy teamwork and innovative problem-solving that keeps everyone motivated and moving forward
• Guide and develop emerging talent while building a culture of excellence and shared success within the Catalyst practice

Brand Consistency and Integrated Execution:

• Ensure all earned, shared, and owned campaign elements align with client brand standards and strategic narratives established by Communications and Marketing teams
• Collaborate with creative, strategy, and account teams to ensure integrated storytelling and tactical execution reflect the organization's voice and positioning across all touchpoints
• Oversee quality control processes to maintain consistency and excellence across earned coverage, social engagement, and owned content initiatives