Sales Director, Destinations (Pacific Northwest US)

Position summary:

The U.S. Sales Director for the Pacific Northwest role is responsible for driving sales and managing the growth of Sojern’s digital advertising business across destinations, attractions, and airport accounts. Depending on Sojern’s presence within the assigned region or vertical, the Sales Director will define and lead the go-to-market strategy, support client retention, and develop new business through expert prospecting. Clients may include major tourism boards, attractions, airports, and co-op stakeholders.

The Sales Director will focus on both growing new business and retaining existing clients to achieve sales goals at the individual and team levels. This role will be tasked with meeting and exceeding established targets, as well as advancing objectives such as co-op development, expanding into new business segments, and driving growth in emerging channels. A key component of the position will be collaborating with internal teams to improve efficiencies, refine processes, and support overall business growth.

For this role, we are seeking candidates based in the Pacific Northwest region of the United States to best support the market.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Define, develop and lead the go-to-market strategies to acquire and grow strategic accounts in the assigned region/vertical.
• Lead the development and expansion of a high-value advertising book focused on tourism, attraction and airport clients, while continuously identifying expansion / new business opportunities.
• Independently manage and grow a large portfolio, driving strategic sales conversations with senior stakeholders. 
• Drive the full sales cycle, including client outreach, strategic planning, and deal negotiation.
• Create and deliver persuasive, data-driven presentations that underline Sojern’s Value Proposition in a competitive landscape.
• Collaborate cross-functionally with sales, account management, and product teams to build impactful client programs.
• As a self-motivated, resourceful sales professional, consistently meet and exceed ambitious and growth focused quarterly sales targets in a fast-paced, high-performance environment.
• Maintain organized, accurate activity tracking and forecasting in Salesforce.

SUCCESS CRITERIA

• Account Planning: Build and adjust client growth plans based on business goals and market dynamics.
• Customer Relationships: Foster trust, satisfaction, and loyalty with high-priority clients.
• Sales Negotiation: Secure high-value, win-win agreements with strategic stakeholders.
• High-Impact Presentations: Communicate effectively to diverse audiences with data-driven insights.
• Broadening Business Value: Identify client challenges and present comprehensive, tailored solutions.
• Opportunity Targeting: Prioritize sales efforts based on market trends and decision-maker influence.
• Portfolio Management: Optimize time and resources to drive value across accounts.
• Strategic Planning: Develop long-term strategies aligned with company and client objectives.

QUALIFICATIONS

Experience

• Minimum 7 years sales experience in digital and programmatic advertising within the travel vertical.
• Proven track record of developing and growing strategic client accounts.
• Experience leading go-to-market strategies and managing large advertising portfolios.

Skills

• Strong understanding of the programmatic advertising ecosystem and digital media landscape.
• Demonstrated ability to build strategic sales plans and respond to RFPs.
• Excellent written and verbal communication skills, including presentation and negotiation.
• Ability to work autonomously, manage complex sales cycles, and collaborate cross-functionally.
• Proficient in Salesforce, Google Workspace (G Suite), and Microsoft Office Suite.

Education

• Bachelor’s degree in Business, Marketing, Communications, Hospitality, or a related field from an accredited college or university.

Preferred

• Experience working with major global hotel groups, airlines, tourism boards, or brand advertisers.
• Familiarity with digital sales planning and reporting tools.

Additional Requirements

• Willingness to travel 30–50%, depending on client and business needs.

What we have for you:

We take a whole-person approach to create a Sojernista Experience that allows