Senior Manager, Retail Sales
The Coca-Cola CompanyAbout the role
Location(s):
United States of AmericaCity/Cities:
RemoteTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
April 17, 2025Shift:
Job Description Summary:
This role will report to the VP of Sales - West & Central
We have a passion for people and building relationships is at the heart of our business. There is no better role than representing loved brands that people have grown up with. Our Account Executive roles work with our teams and clients to execute our brand strategies locally. We have powerful partnerships with our bottlers (Acosta), which help us bring our brands to life in the markets we serve. We’re seeking individuals who have a passion for our brands and building relationships across all levels of an organization.
What You’ll Do for Us
Work with the integrated account team to manage key aspects of the business relationship with multiple customers
Act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s)
Ensure a flawless execution of programs throughout the system
Develop annual business plan with customer, Acosta, Bottlers and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management with primary focus on the warehouse route to market and some limited BDB route to market with operations
Ensure business plan and marketing activities are developed to deliver volume, profit, and customer satisfaction assurances made to all stakeholders during business acquisition and/or stewardship planning
Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
Manage communication with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs
Align system resources to implement marketing and operational programs according to plan, schedule, and budget
Act as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs
Accountable for alignment on JBP and execution of JPB while problem solving with creative solutions for company and with customers
Accountable for forecasting and managing to budget
Generate new or unique solutions and embraces new ideas that help sustain our business
Qualifications & Requirements
A Bachelor's degree in business or related field is preferred
3+ years of key account experience with a beverage/consumer packaged goods experience
Able to demonstrate experience in sales, persuasion, negotiating and managing a medium to large book of business.
Must have experience in managing price package plans for customers
Knowledge of broker managed business.
Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience
Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives
Self-motivated with a strong work ethic and exceptional drive for results
Excellent written and verbal communication skills; must be able to present data in an organized manner
Location/Time Zone Preference: Pacific Time zone. Preferred location - Northern California. Additional location - Irvine, CA
Travel Requirements: 50%
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Client Service, Communication, Contracts, Forecasting, Key Accounts, Long Term Planning, Marketing, Microsoft Office, Negotiation, People Management, Persuasion, Pricing Strategies, Sales Cycle, Sales Process, Strategic Selling, Waterfall Model<Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s