Social Media Coordinator (Hybrid Opportunity)

About UMass Amherst 

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region. 

 

Job Summary

The Social Media Coordinator, as part of the Isenberg Marketing and Communications (MarCom) team, manages and implements social media strategies to promote the Isenberg School of Management’s mission, programs, and events. This position collaborates closely with the Content Manager, MarCom Coordinators, Chief Marketing Officer (CMO), and the Directors of Marketing and Communications to enhance the school's online presence and engage with diverse audiences including prospective students, current students, faculty, alumni, peer institutions, and the general public.

 

Essential Functions

• Develops, curates, and schedules engaging content for Isenberg's social media platforms with a goal of increasing organic reach.
• Develops the college's social media stories about people and programs in accordance with strategic marketing goals. 
• Upholds and increases awareness of the college's reputation as a top business school among students, faculty, alumni, peer institutions, recruiters, the consumer media, and the general public.
• Works with the Director of Marketing to support agency-led paid social media campaigns for recruitment and brand strategy. 
• Leads team of student social media interns in planning, developing, and scheduling regular social media posts to promote Isenberg program initiatives, faculty accomplishments, student stories, alumni profiles, events, and general engagement.
• Monitors social media channels for engagement opportunities, responding to inquiries and comments in a timely and professional manner.
• Analyzes social media metrics to assess effectiveness of campaigns and content then provides reports and recommendations to the MarCom team.
• Ensures all social media content aligns with Isenberg's brand guidelines and marketing strategies.
• Stays updated on emerging social media trends, tools, and best practices to keep Isenberg’s social media presence current and competitive.
• Monitors and maintains awareness of Isenberg’s departmental, club, faculty, etc., social media accounts to ensure proper branding, identify content sharing opportunities, and identify conflicts.
• Collaborates with various departments within Isenberg to develop content for distribution through MarCom channels, including the Isenberg website, newsletters, and other publications, as well as through social media. Content will include articles about students, alumni, events, and school programming; content might also include videos and graphic design as needed.
• Supports the maintenance of the Isenberg website by integrating social media content and ensuring cohesive messaging across digital platforms.
• Supports all school branding and advertising efforts as needed.

 

Other Functions

• Performs other duties as assigned.

 

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Bachelor’s degree.
• One (1) year managing social media accounts for an organization or business. 
• Proficiency with social media platforms including Facebook, X, Instagram, LinkedIn, TikTok, and emerging platforms.
• Experience with social media management tools for example Loomly, Sprout, Hootsuite, Buffer or a comparable technology. 
• Experience with tracking social media metrics and analytics.
• Strong understanding of the best ways to reach diverse audiences via digital content and communications, including adjusting messages to increase engagement with desired stakeholders, and a willingness to adjust course if an approach is not working as expected.
• Excellent writing ability.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).

 

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Bachelor’s degree in marketing, communications, or a related field.
• Experience in higher education or a similar environment.
• Experience creating an