Senior Integrated Marketing Manager - Chinese Market Focus

About Futu US Inc.:

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).   

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.   

Here's a closer look at our key entities:     

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer. 

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

Job Title: Senior Integrated Marketing Manager - Chinese Market Focus

Office Location: Jersey City, NJ

About the Team & Role:

We are seeking an experienced and innovative Senior Integrated Marketing Manager to lead our marketing efforts targeting the Chinese community in the USA. This role will be crucial in developing and executing integrated marketing strategies to grow our retail brokerage business among Chinese-American clients and prospects.

This role must be based at the office locations specified in the job description, in line with our in-office work philosophy. Remote work is not available for this position. For more details about our in-office approach and expectations, please reach out to the recruiter.

What You’ll Do:

• Develop and implement comprehensive integrated marketing strategies to reach and engage Chinese-American customers/Chinese immigrannts in the USA, with a strong emphasis on the New York market.
• Lead the creation of culturally relevant and linguistically appropriate marketing campaigns across various channels, including digital, print, social media, and events.
• Reach out to Chinese resources in the US for strategical partnerships / events
• Collaborate with cross-functional teams to ensure consistent messaging and brand representation across all touchpoints / acquisition marketing teams.
• Manage and optimize the marketing budget to maximize ROI and achieve business objectives.
• Analyze market trends, consumer behavior, and competitor activities within the Chinese-American community to inform marketing strategies.
• Oversee the development of marketing materials in both English and Chinese, ensuring accuracy and cultural sensitivity.
• Build and maintain relationships with key Chinese-American community organizations, media outlets, and influencers in New York and other major US cities.
• Lead a team of marketing professionals and coordinate with external agencies to execute marketing initiatives.
• Measure and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Ensure all marketing activities comply with regulatory requirements and internal policies.

What You Bring:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
• Good access to Chinese resources in the US market.
• Proven track record of developing and executing successful integrated marketing campaigns targeting Chinese-American consumers.
• Strong understanding of the Chinese-American/new immigrants market in the USA, particularly in New York.