Senior Outbound Product Marketing Manager

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description
 

The Senior Outbound Product Marketing Manager will own Sprinklr’s GTM strategy for the Americas, working closely with regional sales teams and the product marketing center of excellence (CoE) to drive market success across different territories. 

The role reports to the Senior Director of Outbound Product Marketing. 

What You'll Do 

Strategy 

• Contribute to strategic and operational ideation for the effective marketing of Sprinklr’s products and services 

• Develop and execute comprehensive GTM plans tailored for the regions 

• Contribute to competitive intelligence initiatives and market analysis programs by turning information into actionable insights 

Sales & Customer Engagement 

• Establish deep partnerships with regional sales teams to understand field challenges and opportunities 

• Regularly participate in customer meetings and sales calls to gather first-hand market insights 

• Create and iterate on sales plays based on direct feedback from field teams 

• Develop and maintain relationships with key customers to understand their evolving needs 

• Assist with the win/loss analysis programs to improve GTM effectiveness continuously 

Sales Enablement Partnership 

• Collaborate with the sales enablement team to ensure product messaging and positioning are effectively delivered to sales teams in the region 

• Provide market insights and competitive intelligence to inform sales enablement programs 

• Work jointly with sales enablement to measure the effectiveness of GTM initiatives 

• Support the sales enablement team in creating compelling customer-facing content adapted to the region 

Market Leadership & External Presence 

• Contribute to thought leadership in the region with content (e.g. blogs, articles) and supporting regional industry events 

• Support Customer Advisory Board (CAB) meetings in partnership with customer marketing 

• Create compelling market perspectives and viewpoints for external communication 

Cross-functional Leadership 

• Partner with the product marketing CoE to ensure consistent messaging and positioning 

• Collaborate on customer research and feedback c