Senior CRM Consultant (Curamando Netherlands)

<h3 dir="ltr"><strong>About Curamando</strong></h3><p dir="ltr">Curamando, part of the consulting house Eidra, is a leading digital growth consultancy, combining deep expertise in strategy, marketing, analytics, and technology to help ambitious companies accelerate their digital transformation. Our teams work at the intersection of business and digital, partnering with clients like Polestar, Rijksmuseum, Nike and Hema, to drive measurable results across SEO, paid media, insights &amp; analytics, AI and business consulting. Join Curamando and be part of a dynamic environment where you’ll collaborate with top talent, solve complex challenges, and shape the future of digital business.</p><p><br/></p><h3 dir="ltr"><strong>Your role as Senior CRM Consultant</strong></h3><p dir="ltr">Are you an experienced CRM professional who thrives on building CRM programs from the ground up? Do you have a proven track record of driving CRM maturity in organizations and delivering measurable business impact? Curamando is looking for a Senior CRM Consultant who can lead the design and implementation of CRM strategies, with deep expertise in email marketing, segmentation, and marketing automation.</p><h4 dir="ltr"><strong>What you’ll do</strong></h4><ul> <li dir="ltr"><p dir="ltr">Lead CRM program development: Assess CRM maturity, define strategic roadmaps, and lead the implementation of CRM programs tailored to client needs.</p></li> <li dir="ltr"><p dir="ltr">Stakeholder management &amp; leadership: Act as a trusted advisor to senior stakeholders, aligning CRM initiatives with business objectives and driving organizational change.</p></li> <li dir="ltr"><p dir="ltr">KPI setting &amp; performance measurement: Define clear, actionable KPIs for all CRM activities and campaigns. Continuously monitor, analyze, and report on performance to ensure objectives are met and to drive ongoing optimization.</p></li> <li dir="ltr"><p dir="ltr">Email marketing strategy &amp; execution: Design, segment, and execute advanced email marketing campaigns, including hands-on creation, testing, and optimization.</p></li> <li dir="ltr"><p dir="ltr">Marketing automation: Architect and manage sophisticated email marketing automation flows, leveraging best practices for segmentation, personalization, and lifecycle marketing.</p></li> <li dir="ltr"><p dir="ltr">Data-driven decision making: Analyze campaign performance, segment customer data, and provide actionable insights to optimize engagement and conversion.</p></li> <li dir="ltr"><p dir="ltr">Change management &amp; training: Guide, mentor, and train internal teams to adopt CRM best practices, tools, and a customer-centric mindset.</p></li> <li dir="ltr"><p dir="ltr">Tool selection &amp; implementation: Advise on, select, and implement CRM and email marketing tools suitable for organizations with low CRM maturity.</p></li> <li dir="ltr"><p dir="ltr">Thought leadership: Stay up-to-date with CRM and email marketing trends, and contribute to knowledge sharing within Curamando and with clients.</p></li> </ul><h4 dir="ltr"><strong><br/></strong></h4><h4 dir="ltr"><strong>What do you bring?</strong></h4><ul> <li dir="ltr"><p dir="ltr">You have 6+ years of experience in CRM, preferably in a consulting or agency environment</p></li> <li dir="ltr"><p dir="ltr">You have extensive, hands-on experience with leading email marketing and CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, Selligent, Mailchimp, etc.).</p></li> <li dir="ltr"><p dir="ltr">You have a proven track record of setting up and scaling CRM programs in organizations with low CRM maturity.</p></li> <li dir="ltr"><p dir="ltr">You are highly skilled in defining, tracking, and reporting on KPIs to measure the success of CRM initiatives.</p></li> <li dir="ltr"><p dir="ltr">You combine a strategic consulting mindset with a hands-on, execution-oriented approach.</p></li> <li dir="ltr"><p dir="ltr">You are highly data-driven and able to translate insights into actionable strategies.</p></li> <li dir="ltr"><p dir="ltr">You are fluent in Dutch and English.</p></li> <li dir="ltr"><p dir="ltr">You have strong experience with marketing automation, customer segmentation, and lifecycle marketing.</p></li> <li dir="ltr"><p dir="ltr">You are proactive, communicative, and comfortable working in dynamic, client-facing environments.</p></li> <li dir="ltr"><p dir="ltr">You have experience leading projects and mentoring junior team members.</p></li> </ul><h3 dir="ltr"><strong><br/></strong></h3><h3 dir="ltr"><strong>What do we offer?</strong></h3><ul> <li dir="ltr"><p dir="ltr">A flexible workspace in our studio in the center of Amsterdam or Rotterdam. We appreciate it if you are regularly present at the office, but it is also possible to work from home on a regular basis.</p></li> <li dir="ltr"><p dir="ltr">A delicious and varied lunch, chair massages, drinks, and outings</p></li> <li dir="ltr"><p dir="ltr">Work at a leading digital consultancy with ambitio