Senior Director, Growth - Alfred Music

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

We are seeking an experienced Senior Director to lead our Growth teams and drive the development and execution of strategic growth initiatives. The Sr. Director, Growth will play a critical role in accelerating user acquisition, lifecycle engagement, customer conversion and revenue growth through data-driven performance marketing strategies, product lead user journey experimentation, and marketing campaigns. This role requires a strong blend of leadership, strategic thinking, and hands-on execution in a fast-paced and dynamic environment. You have a deep understanding of iterative product testing strategies, digital marketing best practices, data analytics, and a proven track record of driving measurable revenue results through growth experimentation.

You will lead a cross-functional team of product and marketing growth experts, work in close collaboration with leadership and data teams, and report to the Head of MakeMusic.

Core Functions:

• Drive revenue growth through innovative marketing and product initiatives, leveraging data-driven insights.
• Develop and execute comprehensive growth strategies including new user acquisition, lifecycle activation, retention, and revenue growth.
• Utilize data-driven insights to identify growth opportunities and optimize product experiences and marketing campaigns across various channels, including in-product engagement and conversion paths, paid advertising, website optimization and SEO, email, in-app messaging, push notifications, etc.
• Develop and implement growth frameworks, processes, and best practices to optimize performance and results.
• Conduct customer research and analysis to identify key insights and customer preferences, to improve growth strategies and tactics.
• Utilize analytics to monitor performance, identify opportunities for improvement, and optimize conversion rates across the customer journey.
• Define and track KPIs to measure the success and effectiveness of growth initiatives, and provide regular reporting and analysis to senior leadership.
• Collaborate cross-functionally with product, marketing, data, and engineering teams to develop and launch growth campaigns and initiatives that align with business objectives.
• Provide leadership and direction to the product and marketing organization, setting clear objectives, KPIs, and performance metrics to achieve revenue targets.
• Provide guidance, support, and development opportunities to drive team performance and professional growth.
• Manage and optimize growth marketing budget allocation to maximize ROI and achieve business goals.
• Stay ahead of industry trends and emerging strategies in growth tactics, and continuously innovate and iterate on growth strategies.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• Minimum of 10 years of progressive experience in revenue growth, leadership, or related roles within the SaaS industry, with a proven track record of driving significant revenue growth.
• Experience in all areas of growth, with deep expertise in multi-channel demand gen, lifecycle, and conversion optimization.
• Proven track record of driving significant revenue growth and achieving KPIs and business objectives.
• Expertise in developing and implementing growth frameworks, processes, and best practices.
• Proficiency in data analysis and financial modeling to drive informed decision-making and optimize rev