CRM Production Specialist

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The CRM Production Specialist is responsible for end-to-end deliverables and project tasks that support dynamic personalization strategies across all retention tactics. This specialist is detail-oriented and organized, capable of managing multiple projects simultaneously while taking direction and navigating ambiguity. They are comfortable collaborating with cross-functional teams and management.

What You Will Do

• Lead and execute enhancements across email, mobile, and site optimizations to support the company’s strategic initiatives.
• Collaborate closely with cross-functional teams, third-party providers, CRM analysts, and other business functions to gather input, clarify requirements, and drive enhancements and new functionalities. The specialist must be comfortable interpreting data and using actionable insights to make strategic recommendations.
• Develop and document business requirements, use cases, and business rules, and conduct user acceptance tests.
• Serve as a subject matter expert, advocating for business strategies in comprehensive marketing solutions while understanding the technical components, design, and technologies involved.
• Build strong relationships with business function sponsors, understanding their objectives and establishing trust to support their needs.
• Advocate for issue resolution by investigating problems, assessing options, providing feedback, and ensuring closure.
• Assist in managing and prioritizing the dynamic capabilities and enhancements roadmap for the Retention Marketing team.
• Identify gaps, trends, and opportunities within programs and tactics to improve internal campaign execution and enhance the customer experience.
• Lead regular meetings and communications with stakeholders to kick off projects, review progress, and resolve any issues.
• Troubleshoot and escalate significant challenges or barriers to the appropriate management team as needed.
• Prepare and present project hindsight analyses and recommendations to leadership and partner teams.
• Perform additional responsibilities as assigned.

Skills You Will Need

Project Management: Ability to manage end-to-end deliverables and multiple projects simultaneously while maintaining organization and attention to detail.

Cross-Functional Collaboration: Strong skills in collaborating with cross-functional teams, third-party providers, and CRM analysts to gather input and clarify requirements.

Data Interpretation: Comfort with interpreting data and using actionable insights to make strategic recommendations.

Documentation Skills: Proficient in developing and documenting business requirements, use cases, and business rules, as well as conducting user acceptance tests.

Subject Matter Expertise: Knowledgeable in marketing strategies, with the ability to advocate for business solutions while understanding technical components and design.

Relationship Building: Strong interpersonal skills to build relationships with business function sponsors, understanding their objectives and establishing trust.

Problem-Solving: Ability to investigate issues, assess options, and provide feedback to ensure effective resolution.

Analytical Thinking: Skill in identifying gaps, trends, and opportunities to improve internal campaign execution and customer experience.

Communication Skills: Ability to lead meetings and communicate effectively with stakeholders to kick off projects, review progress, and resolve issues.

Technical Aptitude: Passion for technology and data, with an understanding of email, mobile, and site personalization methods.

Creative and Strategic Thinking: Ability to think creatively and strategically while addressing technical challenges.

Technical Proficiency: Proficiency in MS Office applications, essent