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Merchandise Mgr., Global Merch & US FTW (6 Month LTD)
adidasUnited Statesfull_timeVerifiedPosted 14 Jun 2024
About the role
Purpose & Overall Relevance for the Organization:
- Global Merchandising: To collaborate and drive execution of our global Go-To-Market merchandising strategies, collaborating with Brand Communications and Sports Marketing and respective teams.
- Global Merchandising: To manage and track our seasonal allocation strategies to ensure sell out and profitibality based on KPIs
- Global Merchandising: Create seasonal sell in asset calendar and resource strategy to ensure seamless GTM market resources and tools to support strategic priorities
- US Footwear Merchandising: To manage US Footwear merchandising business on an interim basis including market input to global creation teams, past season range hindsights and future season assortment strategy.
- Role will dually support US Footwear Merchandising and Go To Market Global Merchandising. Focus may shift during the assignment between the two areas and subject to change and overlap.
Key Responsibilities:
- Serve as the GTM liaison, working with Brand Marketing, to lead the execution of seasonal global product sales tools and assets for market merchandising teams (i.e. athlete scripting assets, preline sell-in template, tech sheets, photography and videography etc.)
- Lead the Go-To-Market calendar planning and sell in assets, with support from team and in collaboration with other global functions and markets.
- Manage internal adidas systems, including M-3 from a global perspective to support merchandising initiatives
- Lead market communication and monthly global market calls focused primarily around Integrated Business Planning discussions
- Drive the eComm merchandising process through the ownership of product pairing needs and style guide requirements and enhancements, Tier 1 opportunities and review of on body assets prior to launch season requirements (+photo shooting comments & article classification) each season from a merchandising lens
- Manage disseminating information to internal adidas customers, including Product Marketing, Sales, Design, Brand Marketing, Communications and others.
- Represent global merchandising in collaboration with Brand Marketing to prepare and execute seasonal photoshoot to ensure Global brand and commercial needs are delivered
- Support market milestone process and asset creations for THO and GTM SO
- Lead women’s brand collection including alignment with product, markets and marketing
- Create and lead seasonal allocation process with markets to ensure alignment prior to buy dates
- Select seasonal assortment and create supporting assets (line lists, RAD, visual line plan) for all US channels from the global range which best meets market objectives for styling, profitability, article count initiatives, including and supporting key global product launches
- Conduct market research and competitive analysis within golf and fashion marketplace. Assist in monthly market share reporting
- Manage product forecast until seasonal handoff to Planning. Participate in bi-monthly forecasting meetings, making key recommendations ensuring correct assortments and quantities
- Adapt nimbly to changing priorities and lead others through complex situations
Key Relationships:
- Global Marketing & Head Office
- Global Product Marketing
- Global Design
- Global Sports Marketing
- Global Brand Merchandising
- Global Brand Strategy
- Global & Market Brand Communications
- Global & Market Finance
- Market Merchandisers
- US Sales, Demand Planning, Purchasing and Customer Service Teams
Knowledge, Skills and Abilities:
- Ability to lead and drive key initiatives from start to finish
- Ability to work in a fast-paced, multi-tasking, deadline oriented environment
- Ability to assume responsibility of very diverse and complex tasks and projects
- Strong presentation and communication skills
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Strong leadership skills
- Proven track record in merchandising, marketing or operations
- Strong sporting goods industry knowledge
- Strong networking and interpersonal skills
- Ability to work in a complex international environment
- Ability to analyze data and reach meaningful conclusions
- Resourceful and ability to problem solve
- Advanced MS Office skills
- Fluent in written and spoken English
Requisite Education and Experience / Minimum Qualifications:
- Bachelor’s degree in Business, or closely related field, highly desirable.
- 3+ years of relevant experience
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