Director, Marketing Bowel Care

Job Function Summary

The Bowel Care Marketing Director is responsible for the go-to-market activities supporting the bowel care portfolio, including setting strategic direction, execution of downstream marketing campaigns and activities, and leadership of the bowel care marketing team, all aligned with the financial and operational goals for the portfolio.  The Bowel Care Marketing Director is part of the US Marketing Leadership team, reporting to the VP of Marketing, and works closely with stakeholders across the US and Global organization to drive overall portfolio growth.  Reflective of recent positive reimbursement changes, this role will lead a new marketing organization within the US marketing team and be focused on driving substantial growth in a newly-opened market segment. 

Major Areas of Accountability

• Lead and execute the Bowel Care marketing strategy across all commercial channels to achieve financial and portfolio goals.   Ensure awareness and recognition of a clear and differentiated value proposition for Peristeen amongst target HCPs, and support Peristeen program development at targeted rehabilitation centers. 
• Identify growth opportunities and create and implement marketing programs that reflect significant market insight and key voices (field, customers, patients), ensuring strong partnership with the sales teams and sales leadership in development and implementation. 
• Lead the development and execution of product launches to achieve step-changes in growth and financial profitability.  Set strategies to rapidly progress through an adoption curve, from initial experiences through establishment of standardized Peristeen programs, reflecting a strong understanding of end-user and clinician need, competitive dynamics, and healthcare system dynamics. 
• Provide market assessments, insights on US consumer and clinician needs, unit forecasts and sales expectations to US leadership and Global Marketing to inform overall chronic care commercial strategy, development of upstream products, and preparation for future product launches. 
• Ensure strong field execution through ownership of Sales Training initiatives, ensuring comprehensive therapeutic area onboarding as well as ongoing support of the field tied to product, service, and evidence-focused initiatives. 
• Lead the Bowel Care Marketing team to deliver on key business objectives, while driving a high level of engagement, urgency, and accountability.   
• Champion product and program commercialization activities across many business functional areas, including Executive Management, Global Marketing, Market Access, Medical Affairs, Sales, Consumer Services, Supply Chain, Legal and Regulatory Affairs, Finance, and Research & Development. 
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other job duties as assigned

Basic Qualifications

• BS/BA in Business or Marketing
• 7+ years Marketing experience, preferably in the healthcare field 
• 5+ years leadership experience  
• International and domestic travel required (20-40%) 

Preferred Qualifications

• MBA

Required Knowledge, Skills and Abilities:

• Able to accurately analyze and interpret market data, financial statements, product sales & profitability data and provide meaningful interpretation of the information.  Can translate the market and financial data into actionable plans, and ultimately results.
• Able to visualize the future state of the business area and the steps required to reach its maximum potential. Leads others to visualize and support the vision.
• Possesses track record of success in developing channel programs, communicating to the market effectively, promoting healthcare products and/or services to specific healthcare channels to clinician and patient audiences.  
• Demonstrated results in executing strategic plans, action items and task