Product Marketing Lead, Strategic Initiatives

THE CHALLENGEEventbrite has built a world-class events marketplace, enabling entrepreneurs worldwide to grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Product Marketing Lead for Strategic Initiatives. In this role, you will drive the product marketing strategy for Eventbrite’s initiatives related to entering new markets and adjacencies. You’ll do this by uncovering data-driven insights to define the minimum requirements for market entry and competitive positioning, support the evaluation of new opportunities, and create and execute go-to-market plans to launch new offerings.
THE TEAMOur Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and event-goers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services. 
THE ROLE As Product Marketing Lead for Strategic Initiatives, you will drive game-changing strategies to unlock new opportunity areas, driving initial market penetration and growing revenue. You will act as the bridge between Product Management and Marketing to coordinate successful product launches and market entry strategies by articulating market requirements, defining and measuring success, executing go-to-market plans, and crafting messaging that clearly communicates the value of Eventbrite’s offering. In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our audience segments and their needs to recommend growth strategies and champion the customer throughout the organization.
This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence. The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our targets. Your mission (and ours) is unique and powerful: bringing the world together through live experiences.

YOU WILL

• Work closely with UXR, Market Research, and Product to identify core advertiser segments and their jobs to be done, unmet needs, and decision-making processes
• Craft a robust learning agenda in partnership with research and analytics teams to evaluate and respond to emerging trends and positioning
• Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value
• Drive full-funnel go-to-market planning - including brand, content, product experience, PR, paid media, brand, and customer marketing - to meet user and business KPIs
• Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement
• Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams
• Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to unlock new opportunities

THE SKILLSET

• 8+ years experience, including a background in new product development, product marketing, or business strategy, especially driving zero-to-one product launches
• Preferred experience leading efforts to enter and grow products in international markets
• Demonstrated success with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion
• Highly data-driven with strength in deriving actionable insights from data and research
• Biased towards action with the ability to flex between big strategic decisions and building tactical work plans
• Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers 
• Strong writing skills and demonstrated understanding of messaging strategy 
• Energized by collaborative work; attacks big problems with big ideas and without ego
• Ability to manage multiple projects at one time, prioritizing and organizing effectively
• Experience managing direct reports

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hir