Assistant Media Planner

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. 

The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. 

With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network, now known as dentsu International.

Job Description

• Coordinate weekly updates on all accounts to be shared via email with the company 

• Work closely with media team to review action item deliverables on a daily basis 

• Maintain account files and documentation on server 

• Maintain client media buy details 

• Prepare and maintain online creative traffic masters – gather ad specs to be shared with client/creative agencies 

• Prepare media authorizations and maintain updates 

• Prepare and maintain reconciliation reports, including running reports from MediaMind/DART to update booking system with current month end activity 

• Monitor and reconcile client/vendor billing 

• Issue insertion orders (IOs) and change orders (COs) 

• Manage due dates of tracking reports 

• Work with media team to track online programs – pacing, performance, etc. 

• Update client status reports 

• Prepare screenshot presentations 

• Traffic lead gen assets as needed 

• Collect leads from media partners, and organize, scrub, and prepare summaries as needed 

• Gather market and media research, and compile competitive spend reports 

• Work closely with media and account teams to develop and maintain media plans 

• Assist in sending vendor RFPs and collect/organize completed RFPs 

• Format, proof, and prepare PowerPoint presentations as needed 

• Prepare POVs (point of views) on opportunities presented to us 

• Schedule vendor meetings 

• LEARN AND HAVE FUN! 

Qualifications

• BA or BS degree 

• 0-2 years of experience 

• Experience with DCM/Campaign Manager 360 a plus 

• Passion for the advertising industry 

• Strong analytical and problem solving skills, with solid mathematical understanding 

• Detail-oriented and organized 

• Excellent written and verbal communications skills 

• Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies 

• Ability to multitask and prioritize 

• Creative and willing to contribute to brainstorming/strategy sessions 

• Positive, professional, enthusiastic, and team-oriented attitude 

• Related internship/job experience is a huge plus! 

Additional Information

The anticipated salary range for this position is $47,920 - $69,300. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, e