Jobs and Careers

General Manager

Orangetheory Fitness

North Andover, United Statesfull_timeVerifiedPosted 20 Aug 2026

💰 R$63,000/yr(R$55,000/yr – R$63,000/yr)

About the role

Benefits:

Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
401(k)
Competitive salary
Dental insurance
Employee discounts

ABOUT CAMFIT

CamFit is a multi-studio Orangetheory Fitness franchisee committed to delivering a world-class fitness experience through science-backed, heart rate-based interval training. In 60 minutes, our members reach their optimal heart rate zones, burn calories, and build a stronger, healthier life. Every role at CamFit is a role in changing lives.

We are a people-first organization. We hire for energy, develop for excellence, and promote from within.

JOB SUMMARY

As General Manager you carry the full scope of both the fitness and sales functions. You lead the coaching team, own sales performance, manage studio operations, drive membership growth, and create a culture that members and staff want to be part of. You report directly to the Regional Business Manager.

KEY RESPONSIBILITIES

Coaching Excellence and Class Delivery

Maintain a personal coaching minimum of 15 classes per week. You may be asked to flex up based on coach availability and studio scheduling needs.
Deliver high-quality, high-energy OTF classes in alignment with brand standards.
Own the overall quality of every class delivered in the studio.
Monitor safety, form, heart rate zones, and member engagement in all sessions.

Intro Class Execution and Membership Conversion

Every first-time member must receive a personalized intro experience before or after their first class.
Deliver a membership prescription based on each prospective member's stated goals, schedule, and lifestyle, connecting those needs directly to the appropriate membership type offered.
Always close the conversation with a clear, confident recommendation and an invitation to join.
Track intro class completion and follow-up. Hold yourself accountable to conversion as a performance metric, not a sales task.

Sales Leadership and Revenue Performance

Own studio revenue performance including new memberships, renewals, and retail.
Execute lead generation strategies, community outreach, and in-studio marketing campaigns.
Manage the full sales process from inquiry to signed membership.
Provide weekly KPI reporting to the Regional Business Manager.

Coach Development and Team Leadership

Lead, manage, and develop the full coaching team.
Build and maintain the coaching schedule using MindBody Online.
Conduct regular coach check-ins, class observations, and performance conversations.
Partner with the RFTM on formal evaluations, certification readiness, and development plans.
Lead onboarding and training for all new coaches.
Manage coach payroll and timecard accuracy.

Sales Associate Leadership

Recruit, onboard, and develop sales associates.
Hold sales associates accountable to daily and weekly performance targets.
Manage front-of-house culture and ensure a consistent, high-quality member experience.
Conduct sales associate payroll review, timecard accuracy and processing.

Community Building and Studio Culture

Build a studio community that members talk about, one where people come for the workout and stay for the people.
Create regular touchpoints with members beyond class: recognition, milestone celebrations, challenges, and events that deepen engagement and loyalty.
Model the energy and culture you want to see. The tone of the studio starts with you.

Talent Pipeline and Team Building

Actively recruit coaches and sales associates from within the member base. The best candidates already believe in what we do.
Personally invite high-potential members to consider a role at CamFit. Do not wait for applications, go find the talent.
Support interested members in pursuing an approved fitness certification. Know the pathway and be able to walk someone through it.
Maintain an ongoing pipeline of qualified candidates so the studio is never in a position of hiring out of desperation.
Keeping the studio fully and ex