Bank Products Manager

Summary

The Bank Products Manager drives the development and management of banking products for both Academy Bank and Armed Forces Bank, with special expertise and emphasis on the credit card suite of products.  The credit card product focus will also encompass offerings related to the Embedded Banking operation. The Bank Products Manager works closely with cross-functional teams, including production teams, data analysts, Client Experience, IT, compliance, and marketing to ensure that the Bank’s products are profitable, meet market demands, deliver exceptional value to our clients, integrate seamlessly into the tech stack, and meet all regulatory requirements. Leads cross-functional, cross-organizational teams to develop and launch products into the market across the entire organization and through all appropriate channels.

 

Responsibilities
• Bank Product Management, including:
     • Develops and executes bank product strategies that align with the Bank’s vision and goals.
     • Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking

        industry and identifies opportunities for differentiation.
     • Develops and implements bank product strategy to meet revenue goals through bank product design, pricing, marketing,

       and margin management. Defines bank product roadmaps and prioritizes features based on business impact and

       client feedback.
     • Works with marketing, production, and sales enablement teams to develop go-to-market strategies and supports bank

       product launches, including internal communication and training plans.
     • Performs detailed data analysis on bank product performance and profitability against established goal metrics; tracks

       cross-sell, retention and set sales/delivery expectations, works with Client Experience to gather client feedback on

       products, and implements continuous improvements.
• Credit Card Product Management, including:
     • Leads the design of card products and programs, including features, benefits and pricing with focus on

     marketability, competitiveness and profitability and revenue growth for the Bank. Works with other departments
     and staff on product integration as appropriate. Continuously identifies opportunities and evaluates the cost/benefit of

     new card products, features and benefits. Utilize emerging capabilities in technology, operations, and data analytics to offer

     customers differentiated product experiences.
   • Directs card pricing and fees to optimize revenue growth. Responsible for directing programs to increase card sales,

      utilization and retention through new client acquisition and cross selling existing client base. Success to be measured

      by quarterly and annual unit and revenue growth.
   • Direct management of any card vendor relationships and primary point of contact to troubleshoot sales, operational and

     service issues that may arise from time to time. Work with a cross-functional bank team as appropriate in vendor management.
   • Develops and leads all cardholder loyalty efforts. Works closely with marketing to establish annual product marketing plan

      and promotional calendar to successfully deliver against portfolio goals. Ensures compelling, consistent, and relevant

      product positioning and messaging.
• Collaborate with the Director of Embedded Banking to conduct oversight and monitoring of credit card activity, network

   and processing errors, management of the MasterCard relationship and overall management of the sponsored bin

   program(s). Continuously review the market and competitive landscape, identifying opportunities and strategies that will

   position DFC as a market leader in the Embedded Banking and BaaS space related to credit cards.
• Increases Academy & Armed Forces Bank product sales, balance sheet and revenue growth through product

   innovation, education, and marketing.
• Works with Academy and Armed Forces Bank leadership to establish appropriate product sales goals for business units

   and acceptable profitability metrics.
• Develop business case(s) to present recommendations to Academy and