Associate Director, Integrated Media

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview

Go Fish is seeking an Associate Director, Integrated Media to lead integrated media strategy, client partnership, performance, and team development across a portfolio of complex accounts.

In this role, you’ll provide senior strategic oversight across media planning, investment, activation, optimization, and measurement. You’ll work closely with client and agency leadership to connect media strategy to broader business goals, guide high-impact decisions, and ensure teams are delivering thoughtful, integrated, and measurable solutions.

You’ll also play a critical role in developing Managers and Sr. Managers, strengthening department processes, and raising the quality and consistency of work across the Integrated Media team. This role is ideal for a proven media leader who can balance strategic vision, client influence, portfolio health, team leadership, operational excellence, and agency growth.

What You’ll Do

Strategic Media Leadership

• Set the strategic direction for integrated media across a portfolio of complex clients and business challenges
• Translate client business priorities, audience needs, market conditions, competitive dynamics, and performance data into clear media investment strategies
• Guide teams in developing integrated plans across paid search, paid social, programmatic, display, video, streaming, direct media, traditional media, and emerging channels
• Ensure media strategies reflect the full customer journey and clearly define the role of each channel, audience, message, and investment
• Challenge teams to connect platform and channel recommendations to broader marketing and business outcomes
• Oversee annual planning, major campaign planning, portfolio investment strategy, and long-term media roadmaps
• Guide the development of KPI frameworks, testing strategies, measurement plans, and investment priorities
• Evaluate strategic tradeoffs across growth, efficiency, scale, reach, frequency, brand impact, and measurable business performance
• Provide senior-level review and direction on complex media plans, presentations, and strategic recommendations
• Ensure media strategies remain adaptable to changes in client priorities, market conditions, consumer behavior, technology, and performance
• Establish a consistent standard for strategic quality across assigned accounts and teams

Portfolio Performance & Business Impact

• Oversee the performance, strategic health, and delivery quality of a portfolio of accounts
• Ensure teams are proactively managing toward client business goals, not only platform or campaign metrics
• Identify portfolio-wide trends, risks, opportunities, and areas requiring senior intervention
• Guide teams through complex performance challenges and high-stakes investment decisions
• Evaluate whether media programs are delivering meaningful business impact and recommend strategic shifts when needed
• Oversee budget allocation, reallocation, scaling decisions, and performance recovery strategies
• Ensure optimization and testing approaches are supported by clear hypotheses, measurable objectives, and actionable learning agendas
• Establish expectations for proactive account management, performance communication, and strategic evolution
• Monitor client confidence, account health, delivery quality, and team effectiveness across the portfolio
• Identify opportunities to expand agency c