Business Insights and Strategy Manager, Opinion

Job Description:

Job Description:

The Wall Street Journal’s Opinion section is looking for a New York-based data analyst to help deliver critical digital insights and visualizations to help guide audience growth strategy. This person will also be instrumental in the creation of new dashboards and metrics that will help with audience segmentation projects. The role provides daily research support to the team and responsibilities include daily, weekly, and quarterly data reviews of Opinion content, analysis of historical and planned articles, and collaboration with other data teams in developing audience insights.

The Wall Street Journal has a large digital audience that is quickly growing. As we grow, we are dedicated to understanding all of our audiences and the value we provide them. The data analyst will also work with WSJ team members on our Programming and News Insights teams, which is using data science and predictive modeling to help us engage better with our audiences. 

United under the banner “free markets, free people,” The Wall Street Journal Opinion section has long served as a forum for intelligent, values-driven commentary. While we aim to persuade, every word we publish is the product of rigorous reporting, research and debate. And though we uphold the same standards, we operate with complete independence from the newsroom. 

You Will:

• Lead Opinion’s data analyst strategy, making decisions to drive product strategy based upon an analysis of readership and feedback from subscribers. 

• Automate more reporting so we can devote more time to learn about our audience and deliver these insights into tangible product and strategy recommendations. 

• Work closely with the editorial page’s managing editor and will be the liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering who will work together on projects to implement strategic initiatives. 

• Assist the managing editor with business cases for traffic growth initiatives, such as social media posting cadence on main handles and product enhancements, as well as analyzing data from new platforms to inform better business decisions and our platform strategy (e.g., Snap, YouTube, Instagram).

• Be a key leader on a small team. As such, we’re looking for a high-energy, collaborative team player with demonstrated management experience. 

• Encompass strong communication skills - be someone who is excited about partnering with colleagues across the Opinion section.  

You Have:

• Bachelor's Degree 

• 3+ years of experience in data analytics

• Knowledge of product testing, A/B testing, and modeling needed

• The ability to manage, organize and present data in a clear, concise and actionable format

• Great communication skills to be able to teach editors and reporters how to use tools and think about audience data

• The ability to turn raw data into visual insights to help support content decisions.

• Flexible workflow and ability to manage multiple assignments in a dynamic environment

• Creativity and strong critical thinking skills

• Experience creating project strategy plans to identify tasks, milestones, and deliverables

• Experience with cloud-based data warehouses (BigQuery) and modeling complex data transformations with SQL to meet business requirements 

• Management experience is a plus; this role will include managing a reporting analyst  

Additionally, you will have strengths in multiple areas of the following:

• Knowledge of Python (preferred) or R

• Familiarity with statistical and significance tests

• Experience creating data pipelines

• Experience with Tableau or Looker is helpful but not required.

• Knowledge of digital web analytics tools, including Omniture, Google Analytics, Parse.ly or Chartbeat

• An understanding of the principles of the WSJ Opinion pages

 

Reasonable accommodation: