Senior Specialist, Growth Marketing

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

Are you a Music-Loving Data Wizard?

We're looking for a super-powered number cruncher who can rock the world of performance media. You'll be the maestro of our marketing campaigns, juggling budgets, boosting clicks, turning casual listeners into raving fans, and turning infrequent uploaders into the next ascending star. Got a knack for finding hidden treasures in data? Love the thrill of the chase for the perfect ad? And can you keep your cool when things get crazy? If you're a music lover passionate about performance, this job is your concert ticket to success!

Key Responsibilities: 

• Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectives
• Support relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business results
• Possesses the ability to export and analyze performance data for audience and creative insights. Experience with Looker, BigQuery, or Power BI is a plus
• Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to proactively identify new opportunities and innovative strategies
• Manage the day-to-day execution of campaigns across a variety of channels including Google Ad Tech, app stores, and social media with minimal support
• Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other key performance indicators (KPIs)
• Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active campaigns
• Implement A/B testing methodologies to continuously improve campaign performance and optimize landing pages, ad copy, creative assets, and audience targeting
• Track and report on marketing campaign performance, providing regular stakeholder insights and recommendations

Experience and Background: 

• 3+ years of performance marketing experience, focusing on programmatic media buying
• Hands-on experience with ad trafficking, campaign optimization, and performance analysis
• Proficient experience with Programmatic Advertising and Media Buying
• Working knowledge of Mobile Marketing models including attribution models and SKAN data
• Ability to develop and implement optimization strategies based on data insights
• A strong work ethic with agency experience is a plus
• Curious and open mind, self-learner
• Comfortable with ambiguity
• Must love music! 

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

The salary range for this role is $100,000-115,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below! Please note the indicated range is for US-based locations only.

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!