Field Marketing Manager

Feld Marketing Manager, North America - RELEX Solutions | Remote (US-based) | Full-time

About RELEX Solutions

RELEX Solutions is transforming retail and supply chain planning through AI-driven forecasting, demand sensing, and automation. Our software optimizes operations for retailers, wholesalers, and consumer packaged goods (CPG) manufacturers, ensuring they reduce waste, improve efficiency, and increase profitability.

While headquartered in Helsinki, Finland, RELEX is rapidly expanding in North America. This role is critical to driving our brand visibility, pipeline growth, and go-to-market strategy in the region.

About the Role

• As a Field Marketing Manager, you will be responsible for executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities in North America. You’ll work closely with the Field Marketing, Sales, and Business Development teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas.
• This role offers the opportunity to shape and execute key components of our North America go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns. If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior decision-makers in retail, grocery, wholesale, and CPG industries, this role is for you.

Industry Event & Field Marketing Execution

• Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals, including grocery, general merchandise, hard goods, and CPG manufacturing.
• Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences.
• Oversee the event calendar and execution of all regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development.
• Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement.
• Drive marketing and promotional strategies around RELEX Live North America, ensuring alignment with pipeline goals and industry engagement.

 Marketing & Campaign Execution

• Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings.
• Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to retail, wholesale, and CPG buyer personas.
• Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation.

Performance Tracking & Optimization

• Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.
• Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies.
• Provide data-driven insights to inform marketing decisions and improve ROI on event investments.

What You Bring to the Table

• 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS.
• Strong understanding of retail, grocery, wholesale, and CPG industries, including the challenges and priorities of key decision-makers such as merchandising leaders, supply chain executives, store operations managers, and finance teams.
• Proven expertise in end-to-end event management for major industry trade shows such as NRF, NACS, FMI, Gartner, Groceryshop, and similar.
• Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration.
• Experience working closely with sales and business development teams to align marketing initiatives with revenue goals.
• A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration.
• Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously.
• Excellent written and verbal communicat