Media Operations Manager

Company Description

Location: Los Angeles, CA, USA

Start Date: ASAP

Base Salary: $120,000 - $132,000 USD

Overview

Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.

About the Role

WildBrain is looking for a Media Operations Manager to help shape and support WildBrain’s digital, commercial and marketing strategies for both our owned Kids & Family franchises and third-party clients. 

Reporting to the Senior Director, Client Success, you will be responsible for concepting, developing, and executing always-on and tentpole digital paid media campaigns as part of an integrated digital marketing approach.  

Working closely with the Digital Marketing, Distribution, and YouTube Network teams, you will create and execute on strategies to grow and engage adult, parent and child audiences online, promote licensed products, events and launches and drive content awareness and consumption. 

Job Description

• Lead paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
• Work with the Digital Marketing Director to analyze, develop and implement bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
• Advise on ad creative best-practices to drive campaign success. Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
• Manage media budgets to maximize return and track spend and payments.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs.

Ad Operations

• Collaborate with internal teams, including sales, sales development and client success account, to ensure the successful setup, execution, and optimization of advertising campaigns across WildBrain’s YouTube Reserve network, FAST Network, TikTok, Instagram and Facebook.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve client KPIs.
• Address technical issues related to ad serving, tracking, and reporting, working closely with YouTube/Google Technical support, to resolve issues promptly.
• Ensure ad creatives comply with platform guidelines, industry standards, and legal requirements.
• Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to internal stakeholders
• Collaborate with Sales Development team to create media plans and define targeting strategies that answer to client briefs.
• Stay updated on industry trends, best practices, and emerging technologies in digital advertising, sharing insights with internal teams.
• Contribute to best practices documentation for ad delivery and targeting.  

Qualifications

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, Roku, Samsung etc).
• Excellent communication and interpersonal skills, with the ability to present strategies and ideas to a variety of audiences.
• Collaborative spirit, working seamlessly with internal teams and external partners.
• Working to tight deadlines and managing key stakeholder relationships - an organized and proactive person.
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells.
• An excellent knowledge of the digital landscape and experience of online video and social media platforms.
• A passion for TV, innovative digital b