Director, Member Insights & Strategy

Job Description

Fabletics is looking for a Director, Member Insights and Strategy

How You Fit In

This role is for someone who wants to elevate Fabletics’ understanding of its members and drive strategic growth across the brand. The ideal candidate thrives in a fast-paced environment, enjoys solving ambiguous problems, and is motivated to build a best-in-class insights engine that influences decisions at the highest levels. You’ll work closely with the C-suite, cross-functional executives, Strategy and Operations, and partners across marketing, merchandising, and product.

You will own both the vision and execution of our member insights and strategic initiatives. Success means transforming data into clear recommendations that shape our roadmap, optimizing the customer experience, uncovering growth opportunities, and bringing a strong point of view to leadership discussions. This is a hands-on role with significant exposure, influence, and room to expand.

What You Will Do:

Member Insights Leadership

• Lead the strategy and execution of the Fabletics member insights function, positioning the team as the central resource for surveys, research, and customer understanding

• Build and manage an insights roadmap and act as the brand’s subject matter expert on customer sentiment, behavior, and market dynamics

• Own the annual general population survey from vendor coordination through questionnaire design, launch, analysis, and leadership presentation

• Own the quarterly brand tracker including panel sourcing, survey development, data compilation, and reporting

• Oversee ongoing surveys that inform product and merchandising investment decisions

• Use AI tools to enhance data quality, insight generation, and operational efficiency; identify and manage external AI partners

• Maintain and optimize the dedicated insights website and VIP lab for surveys and other research activities

• Prepare monthly member insights reports that synthesize trends and emerging opportunities for leadership

• Lead or support qualitative research such as focus groups, member interviews, wear testing, and retention-focused initiatives

• Manage the member insights email channel, Mailchimp communications, and survey platforms

• Translate research into clear action items for cross-functional partners

Team and Vendor Management

• Manage and develop a Market Research Analyst, guiding both quantitative and qualitative study execution

• Execute the design of questionnaires, discussion guides, and moderators notes to ensure studies capture essential insights

• Review vendor deliverables and guide programming, sampling, demographic cuts, significance testing, weighting, and data formatting

• Deliver high-quality insights that champion the voice of the customer across the organization

Cross Functional Strategy and Companywide Initiatives

• Partner closely with Strategy and Operations on key strategic initiatives that drive growth and operational improvement

• Manage the insights and strategy budget, allocating resources to high-impact opportunities

• Present findings and recommendations to senior leadership including the CEO, Brand President/COO, GM, VPs, and SVPs across Marketing, Merchandising, and Design, Product

• Identify and lead the execution of growth opportunities through market, competitive, and customer research

• Turn insights into action by steering cross-functional projects from concept through delivery

• Monitor industry and competitive trends, translating them into solution-oriented recommendations

• Lead member education initiatives, loyalty strategy development, Meet the Member programming, and other customer-facing engagement

• Respond quickly to C-suite requests with structured, thoughtful, data-backed problem solving

What You Can Bring:

• 5 to 10 years of experience in market research, consumer insights or market data analysis

• Strong quantitative and qualitative research skills with experience designing, programming, fielding, and analyzing complex surveys across platforms such as Qualtrics, SurveyMonkey, or similar
  Experience managing large scale tracking studies, segmentation work, advanced analytics methods, and external research vendors

• Proven ability to translate insights into clear recommendations for retail, ecommerce, subscription, or membership-based businesses and to support executive level decision making

• Strong communication skills including verbal, written, and visual stor