Copywriter and Digital Content Creator (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a fast-moving, results-driven marketing consulting firm, helping car dealerships grow through creative advertising and content marketing. They blend AI-assisted content creation with strategic messaging to deliver high-quality campaigns that help businesses attract more customers through innovative and unconventional strategies. The client focuses on creating marketing systems that generate leads, increase sales, and drive long-term business growth.

About the Role

We are looking for a detail-oriented and creative Copywriter and Digital Content Creator to join our dynamic team. In this role, you will be responsible for creating compelling content, managing marketing projects, and ensuring that all materials align with our brand guidelines. You will leverage AI tools to enhance content creation and streamline marketing efforts while supporting various campaigns, social media initiatives, and internal marketing programs.

What you’ll do

Copywriting & Content Creation

• Use AI tools to generate and refine content for newsletters, blogs, campaign materials, and marketing collateral.

• Edit and proofread AI-generated content to maintain quality, clarity, and brand consistency.

• Write engaging marketing copy for emails, landing pages, radio scripts, and social media.

• Optimize blog content for search engines (SEO) using provided guidelines.

Creative Project Management & Formatting

• Format and finalize marketing materials, ensuring accuracy and consistency.

• Upload and organize creative assets on websites and content platforms.

• Assist in scheduling and distributing content for newsletters, blogs, and campaigns.

• Ensure AI-generated materials are structured correctly and align with intended messaging.

Collaboration & Coordination

• Manage a monthly recognition program by selecting winners, assembling videos, and writing short descriptions.

• Organize brainstorming sessions for creative campaigns, promotions, and company events.

• Support internal marketing efforts, including company culture initiatives and employee features.

• Assist with quarterly updates to marketing materials and assets

Marketing Support & Content Distribution

• Manage and update blog content across company websites.

• Assist with social media posting to ensure a consistent online presence.

• Create YouTube thumbnails for marketing videos using Canva.

• Highlight and promote key marketing resources to enhance client engagement.

Requirements

What You Bring

• Experience using AI tools for content creation

• Familiarity with Canva or simple graphic design

• Social media management experience

• Experience working with content management systems (CMS)

Desirable (Nice-to-haves):

• Basic SEO knowledge for blog optimization

• Understanding of user experience UX principles

• Basic understanding of adobe products like photoshop and indesign