Associate/Journey Salesforce Marketing Cloud Developer, Information Technology (REMOTE AVAILABLE) [R0136251]

The University of Nevada, Las Vegas (UNLV) appreciates your interest in employment. We ask that you keep in mind the following when completing your application:  

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Job Description

The University of Nevada, Las Vegas invites applications for Associate/Journey Salesforce Marketing Cloud Developer, Office of Information Technology (REMOTE AVAILABLE) [R0136251].

ROLE of the POSITION - Associate Salesforce Marketing Cloud Developer

Reporting to the COE Director, the Associate Salesforce Marketing Cloud (ASFMC) Developer is an integral member of the COE team responsible for managing, maintaining, designing, and implementing SFMC initiatives. The Developer will ensure the system is operational, efficient, and satisfies the needs of users. In particular, the ASFMC Developer will collaborate with internal teams administrative responsibilities, project responsibilities all the while demonstrating strong capabilities as a professional on the COE team.  The incumbent will be responsible for day-to-day multi-channel and cross-cloud campaign execution that includes segmentation, design, scheduling, testing, deployment, assessment and reporting. The incumbent will work with clients to translate business rules and selection criteria into requirements, before acting on those requirements to build solutions. This position is an entry-level contributor to department brainstorming and design meetings.

The ASFMC will perform the following primary responsibilities:

• Serve as the subject matter expert on SFMC technology, features, and offerings.

• Work with supervision to create, maintain, and monitor cross-channel and cross-cloud journeys in SFMC/Journey Builder.

• Oversee day-to-day multi-channel and cross-cloud campaign execution for ESS customers (including Admissions, Registrar, Financial Aid, and others) which may include segmentation, design, scheduling, testing, deployment, assessment and reporting.

• Utilize SQL and automation activities to segment audiences and maintain data extensions for various purposes. 

• processes leveraging Salesforce best practices and alignment with overall sales and service requirements.

• Work with supervision to maintain contact model, data extensions, ad hoc data imports, and monitor contact count/cleanup for billing purposes.   

• Manage account configuration and setup for business units and users.

• Monitor and maintain subscriber data quality and integrity.

• Demonstrate basic understanding of digital marketing, campaign management, marketing automation concepts and Salesforce Marketing Cloud solutions.

• Monitor deliverability of email marketing campaigns and implement/manage strategies to improve performance.

• Review release notes, testing, and disseminating relevant release information in a timely fashion.

• Proactively research email and mobile deliverability and engagement best practices.

• Advise colleagues and constituents on proper procedures related to CAN-SPAM, CCPA, CASL, and GDPR compliance as appropriate.

• Provide support for issues relating to Salesforce Marketing Cloud.

• Measure, track, and disseminate marketing analytics reports that include metrics such as campaign ROI, attribution, and effectiveness.

• Research and assist with making recommendations/developing strategies to implement delivered or additional features/products to move our marketing technology program forward.

• Keep abreast of regular releases to help analyze new technologies, create new processes, and recommend enhancements to Salesforce.

This position is eligible to work remotely based on acceptable performance and organizational needs in alignment with the UNLV Flexible Work Policy for Flexible Work Arrangements at UNLV.