Vice President - Private Credit / Debt Marketing Lead

About this role

Team:

The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives.  Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.

We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

Generating alpha is core to the foundation and heart of BlackRock.  Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and private markets.  Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives.  We are responsible for building BlackRock’s active and alternatives brands and marketing our full range of investment vehicles across client segments globally.

                                

Role and impact

The Alpha Marketing team is seeking a marketer to lead strategy and execution for our private debt business.  The core focus will be to set our marketing strategy for raising awareness of our platform; establishing and developing our spokespeople; overseeing content generation and distribution across mediums (video, audio, written) and platforms (web, social media, events, etc.); and leading in the development of our platform narrative and integrated marketing campaigns.  

The successful candidate will work in close partnership with our debt and marketing leadership as well as our investors and product strategists.  As a member of Alpha Marketing, they will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated.

Responsibilities

• Develop, articulate and execute an integrated marketing strategy and platform narrative for our debt business
• Lead, enable and inspire distribution partners across BlackRock
• Partner with investors, researchers and product strategists to deliver extraordinary insights and client experiences
• Serve as a key leader on our Alpha Marketing alternatives team

You have…

• Desire to win hearts and minds in helping clients pursue outperformance in private markets
• 8+ years’ experience in investment marketing, product strategy or similar
• Deep knowledge of private debt/credit
• Expertise in multiple scaled marketing mediums (web, social, etc.)
• Understanding of the private markets event ecosystem
• Excellent project management skills and the ability to organize and influence stakeholders
• Strong written and verbal communication skills

 

For New York, NY Only the salary range for this position is USD$130,000.00 - USD$173,500.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

 

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also hel