Senior Marketing Manager, B2B & Retail Partnerships

Job Description

We're seeking a highly motivated Senior Marketing Manager focused on B2B and Retail Partnerships to join our growing team. In this role, you will be instrumental in developing and executing a comprehensive B2B marketing strategy to drive brand awareness, qualified traffic, nurture file, and use 1:1 automated marketing to unlock demand. You will also build marketing plans for owned retail and wholesale channels with channel owner partners to achieve business objectives. 

This full-time position reports to the VP of Marketing, BHI and Growth and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office.

What you’ll do:

B2B:  

• Develop a comprehensive B2B marketing strategy aligned with business objectives
• Conduct market research to understand industry trends and target audience needs
• Write briefs to develop compelling content to attract and engage target customers
• Implement HubSpot as the central marketing automation platform
• Configure workflows, and lead nurturing campaigns, within HubSpot
• Utilize HubSpot analytics to track campaign performance and measure ROI
• Support launching a new website and customer interface and migrating customers to the new experience
• Develop and execute a strategic LinkedIn marketing plan
• Track and report on marketing performance using key metrics

Retail Partnerships   

• Cultivate and manage strategic co-marketing partnerships with leading retailers including negotiating terms, developing co-marketing initiatives, and measuring the success of these partnerships
• Manage and collaborate with external vendors and agencies
• Support Balsam Hill owned retail stores with marketing strategy and planning
• Potential for engagement with Amazon/Marketplaces 
• Provide marketing support for new launches including new retail stores and sustainability initiatives

People Management   

• Regularly engage in discussions with direct reports covering performance and well-being
• Provide opportunities for ongoing feedback within team and demonstrate transparency
• Lead team, with support of our company norms, by providing guidance on career development, fostering diversity and inclusion, identifying training needs, and promoting our values

What you bring to the table:

• 8+ years Marketing experience with at least 5 years of experience in B2B marketing  
• Bachelor’s degree in business, marketing, finance, or related field; post-graduate in business (MBA) is preferred
• Demonstrated success in leading comprehensive digital marketing initiatives
• Strong understanding of marketing automation platforms, preferably HubSpot
• Experience with LinkedIn marketing and social media advertising
• Excellent communication, collaboration, and project management skill
• Data-driven approach to marketing with a strong analytical mindset
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Entrepreneurial, growth mindset with an appreciation for what has worked and a curiosity to test new ideas
• Exceptional written and verbal communication skills  

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive