Field Marketing Team Lead

ABOUT RETOOL

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. 

At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. 

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! 

WHY WE'RE LOOKING FOR YOU:

We are seeking a talented and results-driven field marketing leader who will own the function globally and help Retool upscale our event play. As the Field Marketing Team Lead, you will act as a player-coach to lead the charge on expanding the field marketing function at Retool and own the pipeline generated from the field marketing program worldwide. The ideal candidate has experience growing the field marketing function both from a team perspective and a programming perspective and has previously scaled the function at a rapidly growing organization. This role requires a highly collaborative individual who doesn’t shy away from team collaboration and who thinks both strategically and tactically to get things done.

WHAT YOU'LL DO

• Lead the field marketing function and manage experiential events from conception to execution as a player-coach
• Be a partner to the the marketing leadership team and translate strategic direction into effective field marketing engagements that support pipeline growth
• Make investment decisions for the global field marketing function and be on top of ROI from those investments. Report progress at a regular cadence to stakeholders
• Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines
• Extend the Retool brand presence in tasteful ways for different formats like executive dinners, several types of webinars, community meetups, product launch events, and—eventually—user conferences
• Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
• Work with our data and revenue operations teams to track the effectiveness of our events, and use data to inform decisions.

WHO YOU'LL WORK WITH:

You’ll be working with almost every Retool, but will most often be partnering with go-to-market teams, marketers, designers, and finance to execute on marketing campaigns at scale. And, it might be helpful to note: we’ve returned to the office 3 days a week in the Mission district of San Francisco! 

THE SKILLSET YOU'LL BRING:

• 8+ years of field marketing experience with a B2B or developer tools startup
• 3+ years of leading the field marketing function 
• 5+ years experience planning and executing hosted and sponsored events
• 2+ years experience managing direct mailer campaigns/gifting programs
• Player-coach mentality with excellent attention to details and the ability to grasp the bigger picture
• Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines 
• The ability to span events built for awareness (reaching new developers in tasteful ways, ideally through the communities they’re already a part of) and demand (partnering with GTM teams on building and accelerating pipeline). 
• Familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
• Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
• The ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org
• Excellent written and verbal communication chops