Associate Brand Manager, Foodservice

 

 

 

Position Title: Associate Brand Manager, Foodservice 

Position Type: Regular - Full-Time ​

Position Location: Toronto HQ 

Requisition ID: 26473 

 

 

SUMMARY

McCain is a global company and a #1 category leader in many markets for Frozen Potatoes and Appetizers. McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food.  We do this by succeeding together with our teams, business and community partners around the world - because we know when we work and grow together, we succeed together.  Be a part of our family.

 

Reporting to the Brand Manager of North American Foodservice Appetizers, the individual will assist in the management and support of all aspects of the marketing mix across the Foodservice Branded and Private Label Appetizer portfolio in North America (US and Canada). The Associate Brand Manager will act as business leader and portfolio expert, working with Customer Marketing, Sales, and other cross-functional groups within the organization. The ideal candidate will have strong analytical and financial acumen, dynamic communication skills, the ability to create and present inspiring propositions through storytelling, and a passion for food. Responsibilities include ownership and accountability for projects that range from new product launches to product renovations, packaging design changes, portfolio and material management, to business reporting and financial feasibility exercises.

 

KEY RESPONSIBILITIES

 

Profitable growth

• Commercialize portfolio renovation and line extensions (pricing, targets, branding, volume commitments, etc.) with a continual eye on building brands that resonate with customers and consumers.
• Lead and manage cross-functional project teams with internal and external key stakeholders, for the delivery of our objectives.
• Manage daily portfolio activities for US and Canadian Foodservice branded and private label portfolio.

Drive Consumer Focus / Customer Excellence

• Lead customer-innovation project teams to deliver agreed metrics with excellence.
• Capture key consumer, customer, industry, market, competition, and restaurant insights and translate these into commercial opportunities to enhance our branded portfolio.
• Initiate and/or approve packaging (graphics, materials, size, etc.).
• Support or lead other projects/duties as assigned or needed

 

Achieve Business Excellence & Financial Health

 

• Perform ongoing business analysis and reporting (sales, profit, competitive activity, promotional results, etc.), utilizing internal and external data (e.g. PowerBI, Circana CREST & SupplyTrack, Datassentials, Technomic, etc.)  to identify and address key issues and opportunities.
• Ensure a robust understanding of the key drivers for the brand / channel through financial knowledge of the SKUs under the portfolio and their contribution to the business.
• Work with Financial Planning to regularly review SKU margins/costs against agreed key performance indicators.
• Assist in the demand planning process, prepare monthly SKU forecasts and participate in consensus activities.

 

People & Culture

 

• Actively participate in cross functional teams to ensure all team members feel part of delivering on the plans.
• Create inclusive and collaborative relationships with key external suppliers, specifically Media, Creative & Packaging agencies.

    

What will make you successful in this role:

• Education: Undergraduate Degree. Major in marketing preferred and an MBA is a strong plus.
• Self-Starter & Independent Thinker with a high degree of accountability with ability to hold self and others to their commitments.
• Strong analytical and creative problem-solving skills (gathers critical data, translates analysis of an opportunity to a recommendation that drives results)
• Strategic Thought Leadership: Strategic smarts to lead and influence team as you drive for results.
• Strategic Storyteller: In conversation, in presentation, with data, via PowerPoint & Excel
• Creative Resiliency: Incessant creative problem solver of ambiguous challenges 
• Collaboration: Genuinely enjoys leading a collaborative team
• Project management skills and the ability to prioritize and multitask against several complex projects at a time
• Food Interests: Active observer and participant of trends
• Strong knowledge of Microsoft Office Suite