Senior Brand Manager Women Health - LifeStyle BENELUX

<h2><b>Description Overview</b></h2> <p>At Perrigo, we are driven by our mission to <b><em>Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All</em></b>. We are proud to be a Top 10 player in the European Consumer Self-Care market. Dedicated to providing<em><b> The Best Self-Care for Everyone</b></em>, we are the people behind the brands you trust. We are Compeed®,  NiQuitin®,  Physiomer®,  Davitamon®, Biodermal®, EllaOne®, Lactacyd® and many more.<br/> <b>We Are Perrigo</b>. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.<br/>  </p> <h2><b>Scope of the Role</b></h2> <p>Are you a strategic marketing professional with a passion for health, that loves to build brands &amp; likes to unlock new opportunities, this within a great winning team? Than we might look for you!</p> <p>As <b>Senior Brand Manager</b>, you will play a pivotal role in managing and accelerating our existing Women Health and LifeStyle business, embodying the voice of the consumer while driving the brand P&amp;L. </p> <p>Reporting to the Brand Lead, the Senior Brand Manager will be responsible for developing and executing the marketing strategy.  <br/> This role requires deep understanding of local market dynamics, consumer behaviour and competitive landscape. The ideal candidate will possess a blend of marketing acumen, operational discipline &amp; a passion for improving the well being<br/> of our consumers through impactful product offerings. You will work for BENELUX, with offices in Ghent and Rotterdam. </p> <p><br/> <b>1.Deliver Business Goals, Develop &amp; implement Brand Marketing Strategy </b></p> <ul> <li>Work with Brand Lead &amp; Mgt to develop short &amp; LT business &amp; brand plans for assigned brands.</li> <li>Prepare business cases to generate brand growth &amp; optimize P&amp;L</li> </ul> <p><b>2.Develop Best in Class Roll-out &amp; Activation Plans </b></p> <ul> <li>Contribute to &amp; drive NPD launches, leveraging Central success models and adapting to local requirements</li> <li>Develop omnichannel activation plans aligned with overall business goals and global guidelines </li> <li>Collaborate &amp; work closely with your key stakeholders: Management, CS&amp;I, Regulatory, Supply, Demand, Corporate, Media &amp; Marketing Agencies,…</li> </ul> <p><b>3.Develop Local Brand Success Model</b></p> <ul> <li>Track campaign performance and metrics, analyze results and optimize plans for continuous improvement </li> <li>Providing full support in the preparation of South West monthly Cluster meetings, work closely with the Brand Lead to formulate the needs &amp; action plans for the Women Health and Lifestyle Category. </li> <li>Drive ‘test &amp; learn’ across touch points, set clear KPIs, take learning &amp; amplify</li> <li>Share local learnings with central teams</li> </ul> <p><b>4.Support market analysis &amp; performance tracking</b></p> <ul> <li>Monitor market trends, competitor activities and consumer feedback. </li> <li>Manage brand budget &amp; ensure effective allocation of resources</li> <li>Use analytics to make data-driven recommendations for future activities &amp; campaigns</li> <li>Support collaboration with Central teams to update on performances and inform on competitive activities</li> </ul> <h2><b>Experience Required</b></h2> <p><b>SUCCESS FACTORS</b></p> <ul> <li>Consumer &amp; marketing understanding: Exhibit a consumer-centric mindset, being able to develop strong activation plans and have  experience in working with central teams.</li> <li>Excellent communication, presentation and interpersonal skills: Clearly communicating ideas and being able to explain them in the broader organization. Capacity to move facts, into insight, into diagnostic.</li> <li>Analytical Excellence: Utilise data-driven analytics to craft superior strategies, driving real-time performance improvements.</li> <li>Ability to manage complexity: Effectively prioritize and manage multiple projects. </li> <li>Growth Mindset: Embrace and excel in new challenges, fostering a culture of continuous learning and adaptation</li> </ul> <p><b>REQUIRED EXPERIENCE </b></p> <ul> <li>Minimum 5+ years of work experience, within Consumer Health (or Consumer Product Goods).</li> <li>Experience with medical regulation is a plus. </li> <li>University Degree or equivalent  </li> <li>Proven experience in managing analytically demanding corporate initiatives</li> <li>Demonstrated success in working in cross functional teams.</li> <li>Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities</li> <li>Expertise in enhancing forecast models, segmentation frameworks, pricing strategies and reporting tools</li> </ul> <p><br/> We work hybrid, with min. 2 – 3 days/week in the office, this in order to connect and share learnings face to face. You