Digital Content Specialist

Career Area:

Technology, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

What You Will Do:

This role will be part of a centralized marketing governance team and will work collaboratively with team members to provide support in multiple areas of digital marketing governance.

• Subject matter expert for QR code creation and application according to enterprise standards and brand guidelines, offering consultation and guidance to internal teams and agency partners

• Consult marketing partners to understand marketing goals and create QR codes aligned to enterprise objectives

• Provide day-to-day support for QR code creation and management

• Manage QR code workflow queue

• Use standard QR code creation platform to create new QR codes for marketing partners

• Manage QR code creation and application process for prime products

• Manage requests related to QR code reporting

• Audit QR codes to ensure ongoing functionality and that standard application processes are applied; this will include leading and facilitating regular communication with partner teams to ensure audits are completed and standards are met

• Manage QR code support inbox

• Provide user administration, access approvals, set up, onboarding, & training for QR code creation platform & reporting dashboards

• Troubleshoot QR code platform issues

• Manage relationship with QR code platform vendor

• Present enterprise strategies, governance, and reporting on a regular basis

• Create and maintain documentation related to QR code tools and processes

• Research new tools and techniques for monitoring product efficacy

• May require working outside regular business hours at times (weekends and evenings)

What You Will Have:

Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Software Change Request Management: Knowledge of software change request management; ability to manage software product change requests from customers, prospective customers, vendors, and internal staff.
Software Problem Management: Knowledge of strategies, practices and tools for resolving software problems; ability to manage software problems in installed software products.
Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision.
User Acceptance Testing (UAT): Knowledge of UAT activities, tasks, tools and techniques; ability to design, implement and evaluate acceptance tests for end-users.
 

Considerations For Top Candidates:

• Bachelor’s degree, preferably in business, marketing/marketing communications or digital field or equivalent work experience

• Minimum 2+ years of experience in digital marketing, digital experience consulting, software product management, web or related areas

• This role is internal client-facing and requires strong interpersonal, verbal, and written communication skills; the role will be communicating and consulting with business partners every day

• Demonstrated experience working in a highly matrixed organization

• Demonstrated experience managing intake and workflow of projects

• Demonstrated experience with customer service or responding to business part