Commercialization Manager

 

Job Summary

The Commercialization Manager is responsible for the development and implementation of brand and marketing communication strategies for Electronics products within the Kwikset brand. Lead the end-to-end project management for the implementation of Marketing initiatives and projects including but not limited to new product launch, advertising, public relations, literature, packaging, POP, and sales/channel support. Oversee internal and external agency creative resources to ensure brand consistency across the marketplace. Manage creative/content development to ensure on time execution of brand initiatives and new product launches.

 

Primary Duties and Responsibilities

• (30%) Project Management – Will manage a team of internal and external brand resources to ensure on-time execution. Overseeing several different brand initiatives/projects simultaneously, working cross functionally to deliver on commitments. Elements include new product commercial launches across customers, advertising programs, collateral materials, sales support materials, and photography.

 

• (40%) New Product Introductions (NPI)

• Lead project management of cross-functional team (Creative, Photography, Project Management, Content Management) through multiple on-going collateral and asset development projects at various stages of NPI development
• Ensure on time creative execution and tracking delivery status
• Manage creative & photography 3rd party agencies and internal resources to ensure NPI launch success
• Prepare Creative Work Orders (CWO) to manage NPI related material

 

• (20%) Brand Management
  • Ensure brand continuity and accuracy, along with proper use of brand logos, sub-brands, naming conventions, fonts, colors, imagery, etc. based on the brand guidelines.
  • Effectively manage vendor base to execute ongoing projects.
  • Provide project management for creative execution of all product launches, brand initiatives and retail marketing programs
  • Manage production of video assets, obtaining quotes from vendors, drafting scripts, coordinating location, purchasing props, etc.
  • Project Management – manage several different Brand initiatives / projects simultaneously, working cross functionally to deliver on commitments.
  • Event management – support communication functions for events, trade shows and meetings as required

 

• (10%) Business Processes
  • Assist in the development of the annual Brand Marketing Budget; optimizing the spend while meeting key P&L metrics.  Consistent P&L management including: individual project budgets, aligning quotes, job numbers, invoices, and deliverables.
  • Collaborate with the in-house design group/photography departments to prioritize and optimize creative projects.
  • Process Development – develop processes necessary to accomplish assigned projects from inception to execution including development of communications plan and execution of all elements.

 

Education and Experience Profile

• Bachelor’s degree required, Business management/marketing discipline preferred
• Minimum 5+ years of related work experience, preferably in consumer products
• Brand/Product Management experience preferred

 

Required Core Competencies

• Ensures Accountability
• Develops Talent
• Financial Acumen
• Decision Quality
• Directs Work
• Builds Effective Teams

• Manages Complexity
• Courage
• Action Orientated
• Collaborates

• Customer Focus
• Communicates Effectively
• Instills Trust
• Demonstrates Self-Awareness
• Drives Results

 

Required Technical Skills

• Proven, Strong Project Management Skills
• Good in Microsoft Office Skills
• Good Pres