Membership Director

Description

MS Gulf Coast YMCA – Job Description

Job Title: Membership Director 

Association: MS Gulf Coast YMCA

Reports To: Director of Operations  Branch: Blossman Family YMCA

Revised Date: October 2024  FLSA Status: Non-Exempt 

POSITION SUMMARY:

This position will direct membership promotion, retention, sales, events and marketing activities. Create, coordinate, and implement membership sales efforts, membership loyalty plans, and retention plans.  The Membership Director is responsible in all aspects of the day-to-day operations in membership services. 

ESSENTIAL FUNCTIONS:

1. Implements membership strategies that support recruitment of new members and retention of existing members.

2. Creates a member-focused culture and models relationship-building skills in all interactions.

3. Fosters a climate of innovation and resolves complaints, questions, and concerns with care.

4. Recruits, hires, trains, develops, schedules, directs, provides back up, and evaluates staff and volunteers. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.

5. Actively promote membership enrollment and oversee correct data entry of all memberships, process membership billing and membership cancellations.

6. Develops and directs high quality member engagement strategies and programs which support branch and association mission, goals and strategies.

7. Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.

8. Model relationship-building skills in all interactions. Respond to all member and community inquiries and concerns within 24 hours.

9. Ensures proper implementation of member services center procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the administrative office as necessary on financial transactions.

10. Coordination of all corporate membership programs; submitting data and monthly monitoring of reports.

11. Handles all monthly account receivables billing for subsidy and corporate memberships.

12. Assist in the administration and coordination of DoD Military Outreach program; process applications, maintain reports and submit reports.

13. Assist in the administration and coordination of annual membership data collection, including program participants, volunteers, scholarship totals and community impact.

14. Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Creates quarterly new member promotions.

15. Keep accurate records on membership numbers, statistics and retention reports.

16. Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.

17. Provides administrative support to the Director of Operations and program staff.

18. Ability to work morning and evening shifts and weekends as needed in collaboration with other directors.

19. Participates in staff meetings and/or related meetings.

20. Performs other duties as assigned.

Requirements

QUALIFICATIONS:

1. Bachelor’s degree in human services, recreation, business related field, plus two or more years related experience or training, or equivalent combination of education and experience preferred

2. Two or more years of management experience, preferably in a YMCA

3. Ability to direct assigned operations including volunteer development, supervision of staff, development and monitoring of budgets, and program development/management

4. Prefer knowledge of, and previous experience with membership recruitment/retention programs

5. Excellent problem solving, organizational and communication skills

6. Strong leadership and excellent customer service skills

7. Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff

8. A positive, can-do attitude and the ability to work creatively and independently or as part of a team

9. Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse background.

10. Ability to manage multiple projects and deadlines in a fast-paced environment

11. CPR, First Aid & other program specific certifications required upon or after hire