Managing Director, Franchise Development

POSITION PURPOSE AND OBJECTIVE

 

The Managing Director, Franchise Development is responsible for growing the Franchised ESA portfolio (unit count and revenues) by signing new development and brand conversion agreements into the brand family and partnering with co-workers cross-functionally to serve and retain existing properties and Franchisees.

 

This individual must possess strong management skills with direct reports and a determined sense of urgency/hustle and accountability to achieve departmental growth targets. 

 

ESSENTIAL JOB FUNCTIONS

 

• Leads and manages a team of regional developers (i.e. daily oversight, coaching, accountability, etc.), tasked to grow the Franchised ESA portfolio by executing new development contracts and brand conversion agreements
• Achieves annual growth targets, working to not only retain existing franchisees and markets of strength, but to strategically execute expansion of ESA brands to new clients and geographies through creativity and hustle
• Balances franchise growth with brand quality, consistency, and required minimum standards -- to ensure that brand credibility is maximized externally
• Creates and fosters a "genuine care" customer service culture throughout the department, company, and externally in the industry, while personally modeling desired behaviors through leading by example (as appropriate for a discipline head)
• Learns, understands, and articulates brand messaging, differentiators, value propositions, and programs/services to existing and prospective franchisees; ensures that his/her team is equally fluent and confident in consistently delivering the same to audiences of varying experience and understanding
• Comforts with selling franchise licenses based on performance merit, not incentives or gimmicks to "buy contracts"
• Effectively collaborates cross-functionally with Legal/Risk Management, Brand, Training, Franchise Services/Transitions Support, Real Estate, and other related peers to administer on-boarding and to support new property openings and transitions
• Passionately represents the brand family with integrity, positivity, and clarity in industry media publications, trade shows, and other external mediums as assigned (both verbally and in writing)
• Travels, as needed, to industry events, tradeshows, and conferences -- and to visit current/prospective franchisees to build relationships and book new business
• Leads the department in management of the annual budget process, monthly forecasts, and ongoing use of CRM tool to ensure proper governance of client relations
• Remains informed about industry trends, regulations, and best practices to drive continuous improvement and innovation within the organization.

 

OTHER DUTIES

 

• All other duties as needed or required

 

BENEFITS

• Great working environment!
• Employee Recognition Programs
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Health Care and Dependent Care Flexible Spending Accounts
• Employer Paid Basic Life and AD&D Insurance
• Employer Paid Long Term Disability
• Optional Employee Paid - Voluntary Benefits
• Short-Term Disability
• Buy-Up Long-Term Disability
• Supplemental Life Insurance
• Dependent Life Insurance
• 401(k) Savings Plan
• Paid Time Off
• Employee Assistance Program (EAP)
• Employee Perks Program offering discounts to major companies

 

KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES

 

• Strong organization skills; ability to balance workload and competing priorities
• Lead, supervise and head up a group of regional developers to achieve operational objectives, while balancing with broader company goals for credibility and minimum quality levels
• Understanding of the technical and procedures necessary for successful new hotel constructions and brand conversion processes
• Fluent in hotel industry revenue, operating, technology, and risk management/legal-oriented concepts (conversational