EV Owner Marketing Specialist

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

At Model e, we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition – regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed. 

Ford’s Model E team is charged with delivering the company’s vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You’ll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

Our purpose is to use our mastery to build trusted products, services and experiences that power your freedom to move.  The exciting transformation of the Ford brand will spark BEV Owner Love and Prospect envy. Whether it’s using the FordPass app, or earning Rewards, buying accessories or merchandise, or completing electric vehicle service and maintenance, we must let our BEV Owners know “We’ve Got You” every step of the way. 

Within the Model e US Marketing organization, this role will oversee the customer-facing promotional plans, and the creative content thereof, intended to drive awareness and adoption of all electric vehicle Ownership Experiences which Ford offers, and ultimately grow customer loyalty, advocacy and recurring revenue. This role is also responsible to develop and deliver electric vehicle Ownership Marketing plans that grow brand sentiment and advocacy, purchase loyalty, and recurring revenue. You will do this through generating aligned customer-facing marketing plans that not only support the needs of the business, but also clearly demonstrates “must have” value to our electric vehicle customers.

What you'll do...

• Lead and work in an emerging and exciting area of the business that will grow customer loyalty and drive incremental, recurring revenue to Ford.
• Responsible for electric vehicle Ownership positioning, GTM strategy, creative and content execution.
• Work closely with Experience owners Ford to identify, prioritize and cultivate ownership messaging opportunities.
• Stress test the customer value proposition, competitive and marketplace conditions, business ambition for Ford, target audience and personas, customer barriers, and other product/pricing info to unlock the potential of future marketing plans that you create.
• Use your curiosity to continuously gauge the impact of Marketing to reach business goals, and apply those learnings to strengthen future Marketing plans.
• Develop a POV on how Marketing specifically will drive progress against business goals like, Sales and Service retention & leads, Repair Orders, NPS, CLV, Accessories and Merch sales, etc.
• Lead the coordination of Ownership Marketing Plans across Model e US Marketing to seamlessly integrate electric vehicle owner audiences and customer touchpoints, including CRM, Website, Paid Media and Social.
• Inspire, coach and coordinate a group of creative agency partners reporting to you who will deliver creative, resourceful and effective marketing plans across various ownership marketing needs.
• Manage Model e Ownership marketing budget.
• Guide Tier 2 and Tier 3 Ownership marketing strategy, in partnership with peer groups/agencies.

You'll have... 

• Self-starter with 5+ years experience in Marketing, Communications or Customer Experience, internally or externally, across 1 or more leadership levels.
• Developing multi-faceted, comprehensive, customer-facing Marketing programs for the purpose of driving customer awareness and engagement.
• Using customer-data to drive recommendations and marketing plans.
• Ability to collaborate across multiple skill teams and leadership levels to achieve common goals.
• Ability to communicate confidently and clearly with Senior Leaders in large or small settings, in writing or verbally.
• Comfortable in developing and driving clarity under ambiguous or “white space” circumstances.
• Ability