Sr. Director Marketing, North America

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.  

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role

North America is MoEngage's most strategic growth market, and marketing here is a core GTM engine, not a support function.

As Senior Director, Marketing you will be the Regional Head of Marketing, reporting to the SVP Marketing. You will own the full marketing funnel for the region and lead the marketing team that builds MoEngage into the category-defining consumer engagement platform for North American brands.

This is a high-ownership leadership role. You will set the regional marketing agenda, own & support the NA pipeline number alongside Sales, and make the calls on where we invest, where we don't, and where we double down.

Roles & Responsibilities

• Own the North America marketing strategy aligned to revenue and pipeline goals.

• Co-own the NA pipeline number (New logo & Expansion) with the regional Sales leader. 

• Build MoEngage's brand and category presence in North America: thought leadership, PR, executive narrative, and share of voice.

• Lead an integrated demand engine across paid, content, SEO/AEO/GEO, ABM, partner co-marketing, and outbound enablement.

• Own the NA field and events portfolio across flagship MoEngage events, industry conferences (MAU, Think Summit, Shoptalk, etc.), executive roundtables, and target-account programs.

• Drive customer advocacy in the region - case studies, references, customer councils, and speaker programs featuring marquee NA brands.

• Partner with global Product Marketing to localize positioning, messaging, and competitive narratives for the NA consumer brand buyer.

• Build, develop, scale & shape the NA marketing team as the region grows.

• Own the regional marketing budget. Make deliberate tradeoffs. Defend them with data and judgment.

• Partner with NA Sales, CS, Partnerships, and global Marketing functions and align cross-functionally on shared goals.

• Communicate regional impact to the executive team across pipeline contribution, brand health, share of voice, and team performance.

Compensation

The annual total salary range for this position is CTC $250K–$275K USD. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.

Requirements

• 12+ years of B2B marketing experience in high-growth enterprise SaaS, with proven leadership at the Director / Senior Director level.

• Track record building or scaling regional mar