Jobs and Careers
AN
Global MarCom Manager
ANDRITZThe Netherlandsfull_timeVerifiedPosted 7 May 2024
About the role
<p>Every day, ANDRITZ continues to deliver successful innovative solutions to our customers globally. Why are we so successful? Because we are passionate and love what we do! We are at the forefront of future engineering technologies, with solutions that ensure the success of our clients in key industries that are shaping the future of the world we live in.</p>
<p>BRIEF DESCRIPTION</p>
<p>Professional responsible for Global Marketing Communications to support Division, BU and Industries / Product Groups in marketing communication related topics to achieve the MTP goals and partnering with other Business Areas and Divisions. </p>
<p> </p>
<p>KEY RESPONSIBILITIES</p>
<ul>
<li>Define Marketing Communication processes, tools and standards;</li>
<li>Create, implement and measure the success of a comprehensive marketing communications and public relations program that will enhance the Organization’s image, brand and position within the marketplace and the general public;</li>
<li>Support the deployment of marketing strategies internally as well as externally Andritz Feed & Biofuel (EFB) products and services;</li>
<li>Create traditional as well as digital communication strategies to increase market awareness about EFB products and services;</li>
<li>Plan, develop, execute, manage and/or support customer events, fairs, exhibitions, webinars;</li>
<li>Interact with the Division Manager, Vice Presidents for BU, Industry Managers, Product Managers and Regional Managing Directors, staff of the Marketing/Communications/P.R. function, and the service providers.</li>
<li>Support sales related to ANDRITZ strategies and tools: Docupedia, WebCRM, Marketo, etc. as well as other marketing material (folders, presentations, videos, etc.);</li>
<li>Responsible for division related corporate communications initiatives, and develop strategies to promote divisional Employer and Product (e.g. Metris Diamond, etc.) branding and reputation;</li>
<li>Assume the Marketing mix 1P (promotion given on Product and Feature Function Benefit input);</li>
<li>MarCom is responsible for Public relations, choosing the right media (ads, newsletters, social media, websites, etc.) to deliver our message and developing a plan for when and how to share information;</li>
<li>Support in Market Research</li>
<li>Responsible for editorial direction, design, production and distribution across the organization, direct or through 3rd parties;</li>
<li>Manage 3rd party Marketing Communication related contracts and services;</li>
<li>Manage customer satisfaction tools (surveys) to deliver the best customer experience possible with current and potential customers that enables developing long-term relationships;</li>
<li>Develop and manage short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence, and evaluate performance;</li>
<li>Support Global HR in employee engagement topics as the employee engagement survey results communication</li>
<li>Represent EFB in the Internal Communications project team of BA Environment & Energy</li>
</ul>
<p><br/>
TECHNICAL SKILLS (knowledge)</p>
<ul>
<li>Communications techniques (from story lining till execution)</li>
<li>Marketing and Marketing Communications strategies</li>
<li>Social Media and Digital marketing strategies</li>
<li>Communications and Branding skills</li>
<li>Fair and Events management</li>
<li>Design and Creativity principles</li>
<li>Customer behavior</li>
<li>Customer experience</li>
<li>Fluent in English, any other language an advantage</li>
<li>SOFT SKILLS (skills and behaviors)</li>
</ul>
<p><br/>
ORGANIZATIONAL #1ANDRITZWay</p>
<p>Customer Focus<br/>
Ownership for performance<br/>
Shared Commitment<br/>
Openess</p>
<p><br/>
POSITION SPECIFIC SKILLS</p>
<p>Effective Communication (public speaking, writing, presentations)<br/>
Strategic thinking<br/>
Design and Creativity mindset<br/>
Negotiations<br/>
Leadership Influence<br/>
Network collaboration<br/>
Result orientation</p>
<p><br/>
SCHOOL EDUCATION</p>
<p>Minimum Graduation in Marketing, Communications and/or related areas. <br/>
Good to Have MBA, Post Graduations courses in the Field Communications and Marketing in connection with Engineering<br/>
market and/or Technology business </p>
<p> </p>
<p>EXPERIENCE</p>
<p>Experiencie Min. of 5 years of professional experience working in the plant business, industrial solutions, large project or comparable industry.<br/>
Proven experience in working in matrix structure.<br/>
Leadership of small Marketing Communications team in an international environment<br/>
Industrial Sector Specific Industry Animal Feed, Pet and Aqua Feed, Biofuel or comparable product line<br/>
Know How (by education and /or experience ).</p>
<p> </p>
<p>OTHER REQUISITES</p>
<p>Availability to travel (Fair/Automation Events).</p>
<p> </p>
<p>All qualified applicants will receive consideration for employment
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