Senior Digital Analyst

Requisition ID: 17739

 

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

 

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

 

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

 

• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Available your first day: Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs
• 10 Employee Resource Groups for career development, community service, and networking

 

Summary

SRP’s Market Analytics & Performance team focuses on leveraging information and insights to improve our products and services, enhance customer value and experience, and inform integrated communications strategies and tactics. 

The Digital Analytics Analyst leads the advancement of multichannel analytical capabilities that inform critical business decisions encompassing product and service portfolio refinement, customer experience, campaign planning and optimization, and other strategic initiatives. By formulating data-driven analytics strategies and crafting sophisticated reporting dashboards, they empower stakeholders with actionable insights to make informed business decisions. The successful candidate collaborates with teams to analyze and optimize the performance of cross-platform initiatives via attribution modeling, customer journey analytics instrumentation, customer behavior analysis, experimentation, and reporting. Works collaboratively with Data Engineers and Data Scientists to ensure relevant data sources are available and integrated for reporting and analyzing. Serves as a strategic partner to translate business needs into actionable, data-driven insights. 

What You'll Do

• Work with cross-functional teams to identify, develop and monitor KPIs based on a clear understanding of what drives customer value, including both leading and lagging indicators  
• Define, govern, activate, and analyze data using platforms across domains such as product analytics (Adobe Analytics), customer data platforms (Zeta), experience management (Qualtrics), experimentation (Optimizely), Business Intelligence tools (Power BI, Tableau), and customer experience (Zeta Marketing Platform, Sprinklr, Litmus, SiteImprove).  
• Collaborate with engineers to ensure website analytics are configured properly to measure performance, driving actionable insights and recommendations to improve website performance, including deploying tracking pixels through a tag management tool, ensuring the design, content, and deployment of website data layers correctly tracks necessary events and properties.  
• Uses current technology to govern and administer architecture of tracking parameters used by all stakeholders for attribution and reporting purposes  
• Effectively communicate and collaborate with internal teams on data and analysis, and train users on reporting tools to enable cross-functional self-service  
• Le