Vans: Senior Manager, Retention Marketing

As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Serve as a key digital leader, contributing to deliverying our Vans’ eCommerce commercial, consumer, and brand goals
• Lead the strategy & execution of our retention channels – Email, SMS, and App Push – in collaboration with our Vans Marketing organization and the broader eCommerce team; drive & deliver the respective revenue targets
• Partner with our Consumer Insights & Analytics organization to define consumer segments and targets
• Partner with our IT organization regarding the technology roadmap and required capabilities to evolve and grow the respective retention channels

What success looks like:

• As a senior member of the eCommerce team, achieving our eCommerce commercial, consumer, and brand goals
• Delivering annual revenue targets for our retention channels
• Enabling long-term growth by building a roadmap for the respective retention channels, and deliverying continuous enhancements
• Driving organizational efficiencies through clear communication, documented & instituted standard operating procedures, and a passion for operational excellence

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 7+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know: 

• Deep experience in retention marketing
• Familiarity with paid marketing
• Strong acumen of consumer & commercial KPIs
• Experience defining consumer segments; comfortable working in large sets of data
• Experience working with IT organizations and managing a demand backlog with product owners to deliver continuous program development
• Knowledge of tools such as: SalesForce, Jira, Confluence, Google Analytics
• Strong communicator and able to translate complex & technical components into a simple narrative/storyline
• Proven team leader and have a passion for people and winning together

What we will teach you:

• About Vans & VF
• About the Vans eCommerce business
• About the Vans marketing & retention programs

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the bu