Principal Area Sales Manager – Builder Channel

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

We are looking for a Principal Area Sales Manager (ASM) to join our team, to support our Builder Channel. As a Principal Area Sales Manager (ASM) you will be responsible for sales activities within assigned contract/builder accounts in Phoenix, AZ and surrounding areas with specific focus on the Multi-Family customer segment. The ASM manages all aspects of the customer experience including quality and consistency of product delivery, while also passionately focusing on growing the GE Appliances market position in the AZ Multi-Family channel.

Position

Principal Area Sales Manager – Builder Channel

Location

USA, Phoenix, AZ

How You'll Create Possibilities

RESPONSIBILITIES:

• Responsibilities primarily focus on managing multi-family accounts, and growing multi-family market share in the AZ market

• Build and maintain strong relationships with national, regional, and local GC’s, developers, architects, & designers

• Identify new business opportunities; develop and execute sales strategies to win new customers/projects

• Monitor market trends, competitor activity, and customer insights to adjust strategies and maintain a competitive edge

• Work cross functionally with SDS, product teams, operations teams, shared services, supply chain, and all other support teams to ensure product availability, customer satisfaction, and seamless project execution

• Build strong customer relationships through solution selling and resolve issues that arise.

• Must have proficiency with Excel, Outlook, Word, PowerPoint, and experience getting quickly up to speed with web based selling programs like Salesforce and PriceFX

• Primarily focused in the Phoenix, Tucson and surrounding markets.

• Act as a coach/mentor to other ASMs in the region.

What You'll Bring to Our Team

Minimum Qualifications

• Minimum of 7 years of relevant sales experience

• Bachelor’s degree or equivalent sales/ industry experience

• Qualified applicants must be willing to live in or near the territory

• Demonstrates strong capability to communicate effectively at all levels

• Demonstrates ability to problem-solve, ultilize tools and resources efficiently

• Strong leader amongst Southeast team including mentoring, best practice sharing, fostering a collaborative work environment as well as training and developing new hires.

Preferred Qualifications

• Prior experience in Contract/Builder Industry

• Prior appliance sales experience.

Working Conditions & Travel Requirements

• Working conditions primarily consist of a work from home environment, but does include customer visits to construction sites.

• Up to 60% regional travel, including significant drivetime required for in-person regional customer meetings, internal team meetings, and other business-related events. The ability to travel frequently and adapt to varying schedules is essential for success in this position.

• Flexible work hours as business and customer needs rise. Primarily expected during U.S. Pacific Time Zone hours.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we