Brand Creative Sr. Strategist Berlin

Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nike’s heart & soul. We tell powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to encourage, enable and engage athletes* while driving brand distinction and business impact. We strive to make people feel and help them do sport daily.

WHO ARE WE LOOKING FOR?

As our EMEA Brand Creative Senior Narrative Manager, you will build the voice that expresses the heart and soul of the Nike brand, athletes, communities, products, and services to encourage our consumers through the power of storytelling.

You have experience when it comes to directing other creatives internally at Nike and externally with creative partners. You’ll be familiar with working in close partnership with writers, strategists, and producers. You can understand and participate in strategic conversations, partnering with broader marketing teams to define the creative brief, and can lead others through creative conception, development, and execution.

You have proven experience working at scale and can lead complex work streams independently – managing and prioritizing your time as needed. You’re outstanding at crafting the detail to delivery and using this experience to teach others around you.

You’re able to connect the dots between culture and sport and find common ground between a brand and its consumers. You are an innovative problem solver, constantly seeking new ways to connect with consumers through new and existing platforms and ecosystems.

WHAT WILL YOU WORK ON?

You are the one leading and championing creative concepts and storytelling from the Brand Creative Studio team. You will help power brand-defining campaigns around our key moments or involving key assets. And you will also power our priority dimensions, aligned with our Global strategic priorities.

Working closely with the creative leadership team, you’ll be responsible for crafting the future vision of the brand across every consumer touchpoint. Encouraging and leading innovative thinking, collaboration, and teamwork you'll also provide ideas that influence and drive standard methodologies throughout our function.

You will lead and mentor others, encouraging and guiding their growth through considered and consistent feedback rewarding their achievements while recognizing their opportunities to develop.

You will need to communicate your concepts to various internal and external audiences. As a creative lead, you’ll be responsible for taking on feedback from various partners and driving the development of work to ensure that all work is delivered on time.

WHO WILL YOU WORK WITH?

Day-to-day you’ll work with a team of Art Directors, Designers and Producers, managing project teams across multiple workstreams. Beyond the Brand Creative core team, you will also work a lot with external creatives – commissioning various work across multiple fields. You will collaborate with your counterparts across the geo, including EHQ, City Studios as well as the Global Narrative field to ensure consistency across our work and help establish and develop our creative network.

Within the broader Marketing organization, you will work closely with other teams such as Brand Category, Consumer Direct Marketing, and Catalyst Marketing to strategize and complete the annual concept map, developing and delivering creative that answers the brief.

WHAT YOU BRING TO NIKE

• 7-10 years of creative experience in an editorial, strategic, or creative field at an agency, brand, publisher, or platform
• Team-first leader who provides themselves on the management and development of creative talent
• Proven experience managing the creative process; strategy, to creative, to production, to implementation.
• Proven experience leading photography and video/film productions; from pre-production, to on set leadership and post-production.
• Equally adept at working with creative teams (to make the content) and brand teams (to implement the strategy)
• Ability to spot angles and stories that others miss
• Fluent in Gen Z/Alpha consumer, content consumption habits, and channels
• On the pulse of emerging macro and micro content trends
• Custodian of the Nike Tone of Voice; ability to write and manage copywriting workstreams
• Experience in managing agencies and internal stakeholders to deliver the highest caliber work.

OUR APPLICATION REQUIREMENTS

We would like to provide equal opportunities for all applicants and therefore ask you to submit your portfolio and CV. Please read through the below carefully and share the following details with us:

• Submission of a portfolio
• Your Resumé/CV with your past and current experience
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