Vice President, Marketing

As a member of the ShipBob Team, you will... 

• Grow with an Ownership Mindset: We champion continuous learning and proactive innovation. Team members are encouraged to identify challenges and take ownership of initiatives that drive merchant, company and personal growth. By tackling complex problems and exploring creative solutions, you won’t just follow a playbook, you’ll be actively building the future of ShipBob.
• Collaborate with Peers and Leaders Alike: ShipBob values collaboration and support, where team members and leaders alike are committed to helping each other succeed. We all set high standards and understand the importance of transparency at all levels. We’ve created an environment where trust, open communication, and mutual respect motivate our teams to reach new heights.
• Experience a High-Performance Culture and Clear Purpose: Our commitment to delivering results creates a goal-driven, high-performance culture where everyone is empowered to contribute to our mission with a clear understanding of their direct impact and accountability. We measure success in tangible ways, allowing each team member to see the positive outcomes of their work and celebrate shared victories.

Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI 

Role Description: 

The Vice President of Marketing will be a critical leader within ShipBob, responsible for building and executing a world-class marketing strategy that fuels revenue growth, elevates brand awareness, and positions ShipBob as the fulfillment platform of choice for ecommerce businesses of all sizes globally. 

ShipBob is at a pivotal inflection point—rapidly expanding up-market while continuing to deepen our leadership among SMBs. As a global logistics and fulfillment platform, we’re scaling with ambition, and the VP of Marketing will be a central force in shaping how our story connects with customers, from emerging brands to household names. The VP of Marketing will own the full marketing funnel, spearheading demand generation, influencing pipeline creation, and enhancing our brand perception to land larger, strategic brands.  

Success in this role requires a leader of leaders who can elevate the Marketing team while collaborating deeply with Sales, Partnerships, and other GTM leaders and Executives. This person must be equally comfortable pushing tactical execution and developing long-term brand strategy, with a deep understanding of analytics and a commitment to curiosity and continuous innovation. This role reports to the Chief Marketing Officer. 

What you'll do: 

• Leadership & Team Development 
  • Build, manage, and develop a high-performing global Marketing team spanning demand generation, content, brand, SEO, social, marketing automation, product marketing and operations. 
  • Cultivate a culture of curiosity, speed, and accountability- fostering experimentation and learning. 
  • Partner closely with Sales, Partnerships, Product, Customer Success, and Revenue Operations to drive a unified go-to-market motion. 
• Full Funnel Marketing & Revenue Ownership 
  • Own marketing-sourced and influenced pipeline targets across SMB and mid-market segments. 
  • Run demand generation programs that drive measurable, attributable pipeline and closed-won revenue. 
  • Build and refine attribution models and full-funnel reporting to connect marketing efforts to business outcomes. 
  • Continuously mine signals from sales calls (e.g., Gong), support tickets, and prospect interactions to inform campaign targeting, messaging, and offer development.