Head of Red Bull Media Network, Central

Company Description

The Head of Regional Media, Central is a part of the MLT for the region in the Central and is a part of the national RBMNLT.  This role is responsible for proactively leading all aspects of media execution in the region: Communications, Production, Production Management, Creator Marketing and the maintenance of distribution deals for Red Bull in the Central region. She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant partnered & 3rd party media, Social and Owned Media (redbull.com, Red Bull TV). The Head of Regional Media Central provides media expertise to complement and evolve the local regions marketing mix in partnership with Brand, Sports, Culture and On-premise Marketing. She/he acts as an entrepreneur in his/her region, building and nurturing the most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels. Ultimately, the Regional Head of Media Central is accountable for the execution of all media outputs of event projects territory and always on media amplification (athletes, creators, earned coverage etc). 

Job Description

LEADERSHIP

As a key leader on both the MLT table of the region and nationally as part of the RBMN leadership team, this role has a large leadership and execution accountability. At the region level, this role is accountable for helping build the very best marketing and media plan that helps deliver to the overall RBNA business plan. At the national Red Bull Media Network leadership table, this role is accountable for bringing forward the very best media opportunities and advocating for the prioritization and amplification of the ideas from the region at a national and even global level. Specifically, this role will need to deliver: 

The development of the right media plan for the region.  As head of the media team, your role is accountable for prioritizing the activity that will drive the largest outcomes for the business.  We cannot do everything; your primary role is to assess ideas and align the right media tactics and resources to deliver the best plan week in and out for the entire 52 weeks of each year 

Have a deep understanding and passion for our product and for Red Bull’s target audiences to drive external strategic communications and content for both. 

Develop, execute, and monitor the Central regions media direction by building year-around plans (in conjunction with the national functional leads) encompassing:  

Identifying, creating, and curating engaging ’beyond the ordinary’ content that excites and inspires an evolving consumer base, originating from local marketing assets or the national network or the global network  

Executing third party distribution partnerships and opportunities as defined by National team  

Ongoing consumer insights and reporting from your region to provide real time shifts in what is the best media plan for the audience opportunity in the Central territory 

Ongoing creative ideation alongside the Santa Monica teams to utilize and complement the global +national portfolio with differentiated local stories and media experiences. 

Intimately know and understand the local consumers media consumption habits and related media market. 

Build a strong network of production companies and talents, videographers, and photographers, to effectively bring content to life. 

Has a strong network of journalists, editors, and producers who you work with to drive nonpaid or organic eyeballs to the world of Red Bull 

Ensures that the regional media team is aligned with all media strategies across product, events, creators/influencers, athlete, and dancer projects to adapt and develop hyper locally relevant plans 

Works with the field marketing and regional marketing teams to “mine and uncover” the best ideas with media potential working with Santa Monica experts to bring these from idea to fully developed projects and or media products. 

Under the Head of the Regional Media team, there are the following teams and expertise that the role is ultimately accountable for in delivering the regional and national marketing and media plans. 

COMMUNICATIONS

This team is the central point of contact across the region for brand, culture, sport and the on-premise marketing teams to engage with the media network on their ideas, projects and needs. The communications team will assess the media value and requirements and provide counsel and options on the right approach to derive the best media outcomes for the stated marketing ambition (i.e