General Manager, New Ventures

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is launching a new venture, focused on the consumer health market. We are looking for a General Manager, New Ventures to help launch and scale this business from the ground up.

This is a true GM role with end-to-end ownership of strategy, execution, and performance. You will be accountable for the consumer P&L and responsible for translating Maven’s clinical excellence and trusted brand into a scalable, high-impact consumer offering. Reporting directly to the founder / CEO and operating within Maven’s broader platform, you will lead across product, marketing, growth and operations, and work closely with executive and functional leaders.

As the General Manager, New Ventures at Maven, you will:

Launch and scale Maven's new venture

• Own the end-to-end launch and scale of Maven’s consumer business
• Build and manage the consumer P&L, including forecasting, unit economics, and contribution margin.

Own the consumer conversion funnel

• Design, optimize, and continuously improve the full consumer journey: acquisition, onboarding, clinical intake, conversion, engagement, and retention.
• Establish clear metrics, dashboards, and operating rhythms to track funnel performance and cohort behavior.
• Drive rapid experimentation while maintaining disciplined decision-making grounded in data and clinical integrity.

Lead product and marketing outcomes 

• Serve as the business owner for consumer product and marketing, setting priorities and outcomes in partnership with centralized teams.
• Define the consumer product roadmap alongside Product, Engineering, and Clinical leaders to ensure speed, focus, and ROI.
• Shape positioning, messaging, and go-to-market strategy grounded in consumer insight and trust.

Drive growth and go-to-market execution

• Own consumer acquisition strategy across paid, owned, and partner channels.
• Identify, test, and scale new growth levers including pricing, bundles, lifecycle marketing, referrals, and employer adjacencies.
• Balance short-term growth with long-term brand equity and retention.

Ensure operational and clinical excellence

• Partner with Clinical, Legal, Operations, and Compliance to ensure consumer offerings are safe, compliant, and operationally sound.
• Anticipate scaling challenges — including clinical capacity, supply, and support — and proactively solve them.
• Deliver a high-quality, trust-building consumer experience consistent with Maven’s standards.

Build and lead a high-performing team

• Lead a consumer product and marketing team across growth, product, and, to start, operations.
• Create clarity, momentum, and accountability in a fast-moving, ambiguous environment.
• Act as a strong cross-functional leader across Maven’s executive team.

We’re looking for you to bring:

• 8-10+ years of experience in consumer health, digital health, or consumer technology,