Consultant, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Join our team as a Retirement Solutions​ Marketing Management Consultant!

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

The ideal candidate for this role utilizes strong core marketing competencies to lead and/or assist in the development and implementation of digital solutions for the Retirement Solutions business using marketing strategies and effective go to market plans. Leads and/or assists in the development and execution assets and implementation plans to support the adoption and continued use through communications and support for our sales teams. Forecasts future marketing needs, assesses related audience trends and determines the implications to marketing plans.

Position Summary:

The Retirement Solutions Retention Marketing team collaborates closely with our business partners to grow and retain plan and participant assets. We are seeking a dynamic individual to join our team and work alongside our Business Development partners to launch new products and experiences and promote our existing capabilities, with a special focus on digital capabilities, to drive awareness and adoption. In this role, you will develop and execute marketing plans that drive awareness, consideration, and action across various audiences. You will work closely with audience owners to ensure a cohesive go-to-market strategy that aligns with our business goals. This position requires strong communication skills and a passion for testing and learning, as you will collaborate with numerous internal and external partners.

This role will need the following characteristics/competencies:

Strong Communications/Marketing Experience:

• Develop and articulate compelling value propositions for the launch and adoption of digital tools, ensuring alignment with business objectives and customer needs.

• Leads the creation and implementation of digital marketing strategies and execution plans, tailored to the insights, and needs of key audiences.

• Foster strong relationships with all our partners, including sales, business, and operations teams.

• Present confidently to leaders at various levels, including the C-Suite.

Digital experience

• Proven experience and understanding of the digital marketing landscape to connect with our audiences effectively.

• Acts as the primary contact for the marketing requirements of our digital tools and experiences.

Project Management/Detail oriented

• Plan and manage projects with attention to detail in a fast-paced, continually evolving environment.

• Ensure all parties are aligned on priorities, processes, timelines, tactics, and messaging through clear communication and documentation.

Project management

• Strong problem-solving, effective communication, and conflict resolution skills.

Self-Starter

• Demonstrate a strong appetite for learning and a self-starter attitude, especially with new solutions in the Retirement Plans market.

Collaboration

• Ability to pull information, insights, and dependencies from across teams to help drive efficiency and optimal launches.

Data analysis

• Analyzes and synthesizes data across all business areas, using intuition to identify opportunities, innovate, and execute effectively.

FINRA Series 6/SIE License required within 120 days of hire.

Compensation Grade: G3

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Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by q