Marketing Manager- InterContinental Boston

Do you see yourself as a Marketing Manager?

What's your passion? Whether you're into hockey, knitting or farming, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

HOTEL OVERVIEW: 
For 70 years, the InterContinental® Brand has been writing the story of international travel and showing guests the InterContinental Life through personalized service, memorable, one-of-a-kind experiences and global etiquette.  As part of the largest luxury hotel brand in the world, InterContinental® Boston is a landmark of luxury; rated in the top five on Trip Advisor for Boston hotels, named one of the ‘Best Hotels in the World' by Condé Nast Traveler magazine and featuring a Forbes Four-Star, 4 Diamond AAA rated hotel experience. The property overlooks Boston's historic waterfront, featuring 424 luxurious ultra-modern accommodations with distinctive style and breathtaking waterfront or downtown city views, a full-service spa and fitness club, 32,000 square feet of premier meeting and event space, and an array of restaurants and bars influenced by a variety of international flavors.  We are looking for passionate people who are charming, confident and internationally-minded to ensure we continue the story of making great things happen at InterContinental® Boston.

POSITION OVERVIEW:
As a Marketing Manager, you will report to the Director of Sales and Marketing and be responsible for proposing and implementing a full suite of marketing strategies to build awareness about the hotel and promote customer loyalty.  We have a recently renovated product and the Marketing Manager will be responsible for assisting with launching campaigns including photo shoots, new collateral, social media content, etc.

KEY RESPONSIBILITIES:
•    Work collaboratively with our website and social media partners to ensure our Brand Message and relevant information is shared as required.
•    Ensure website is current and up to competitive and brand standards.
•    Oversee and manage hotel social media on channels including Facebook, Twitter, YouTube, Instagram, LinkedIn and others ensuring imagery and copy is consistent with the identity and positioning of each.
•    Creates, oversees and executes hotel and F&B activations. Work with food and beverage management and DOSM on creative and content. 
•    Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions.  
•    Analyze KPI’s to ensure strategy has strong ROI and make recommendations as needed.
•    Work with TravelClick to develop GDS campaigns and advertising.
•    Work with, engage daily, and execute plans with PR companies and all IHG marketing affiliates to ensure optimal promotion of InterContinental Boston.
•    Manage online presence with an emphasis on creating unique and engaging content for branded hotel website and third-party sites.
•    Work with Director of Revenue to review need periods for rooms sales and develop digital strategies and packages to proactively achieve desired results.
•    Work with IHG Digital to ensure that hotel website is optimized using current best practices for SEO and brand standards.
•    Attend various events local events to build profile within the market place
•    Manage promotional packages and campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
•    Develops and organizes promotional activities, coordinates with departments involved; invites VIPs and media to promotional activities; prepares and issues press releases.
•    Establishes a program for sending promotional news to trade publications on a regular basis, releases covering special events, promotions, etc.
•    Develop graphics and layouts for product illustrations, company logos, and Internet websites. Review final layouts and suggest improvements as needed.
•    Work with Sales team to develop content for presentations and collateral.
•    Lead weekly hotel marketing meeting to have robust plans built out on activations – both internally, digital channels and utilizing on property resources.
•    Assist hotel with various communication needs including collaterals, signages, e-blasts, etc.
•    Maintain archive of images, photos, or previous work products.
•    Develops promotional concepts for hotel as needed to fill need periods, food and beverage sales and expand awareness of on-site recreational activities.
•    Demonstrated skills including: writing and editing; digital, website development and maintenance
•    Self-motivator who can manage the responsibilities