Senior Content Marketing Strategist & Manager, Square Banking

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

We are building new tools to help businesses manage their cash flow and want someone who is passionate about creating a more accessible and inclusive financial services future. We are looking for someone to lead the strategy, planning, execution, and optimization of content to drive value throughout the seller lifecycle from awareness to retention. You have empathy for the sensitivities around money and the challenges of cash flow management. You use seller insights to think creatively and design innovative content programs that make financial services approachable and understandable by telling great stories, bringing products to life, and achieving measurable results. As a member of the Square Banking team, you will partner closely with Banking product marketing, the Banking Creative team, and the Central Marketing Content & Web team to develop a holistic content strategy across the suite of Banking products, including Checking, Savings, Loans, money transfers, and more coming soon. You will report to the Head of Product Marketing, Banking.

You Will:

• Partner closely with PMMs, User Research, Analytics, Sales, Account Management, and Customer Success to derive seller insights that inspire content strategy
• Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention
• Lead the measurement planning for content executions in partnership with Analytics to understand the drivers of business impact
• Create and manage a long-term editorial calendar and content production pipeline in partnership with the Creative and Content & Web (editorial, public web, organic social, SEO, lead generation) teams to deliver a regular cadence of diverse content based on the seller journey
• Write compelling briefs with clear project requirements for all stakeholders and functions (Creative, Production, and channel owners on the Content & Web team)
• Develop channel strategies that align with broader product marketing campaigns and Content & Web initiatives to drive cohesion across Banking product narratives, amplify messaging, and maximize reach and impact
• Drive measurable increases in SEO performance by partnering closely with the central SEO team to implement recommendations
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help the Square brand and banking capability stand out

Qualifications

• A Bachelor's Degree
• 8+ years in marketing (in-house or agency), with experience in content strategy development, execution, and distribution with a focus on owned channels
• Demonstrated results through well defined measurement of content-driven growth strategies
• Experience partnering and influencing cross-functionally
• Produced content for desktop, mobile web, and in-product including an understanding of information architecture and web content best practices
• Working knowledge or marketing technology tools that enable dynamic content personalization and retargeting
• Up-to-date-knowledge of SEO best practices and growth strategies
• Genuine interest in and curiosity about Payments, Fintech, and small business.
• Spanish language