Supervisor, Brand Experience

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.   

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader. 

Job Description

Collective is looking for a talented Supervisor, Brand Experience with brand Experience to manage the day-to-day Media Planning and Strategy functions for multiple accounts within a well-known client brand. This person will support a team in the development, execution, and stewardship of media plans for assigned businesses. The Manager will also effectively leverage experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will report directly to the AMD/Director, Brand Experience. 

Role Objectives: 

• Responsible for contributing to the development of and executing strategy for the functional area 

• Evaluates the capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience across both national and local channels 

• Evaluate and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished 

• Research, interpret, and evaluate available marketing and research data to develop media objectives and strategies 

• Responsible for managing projects and resources for area of specialization 

• Effectively communicate and present to top management and clients 

• Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling, and establishing benchmarks for control 

• Accountable for accuracy and media intelligence 

• Supervise and motivate direct reports 

• Coordination and communication across inter-agency partnerships and internal resources/teams 

• Overseeing the budget reconciliation process and serving as resource in monthly billing and invoice management 

• Resource for others to resolve complex questions/problems 

• May perform other duties and responsibilities that management may deem necessary from time to time 

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field 

• 3+ years of experience in media planning/strategy 

• Agency experience highly preferred 

• 3+ year’s media planning experience 

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI 

• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business 

• Demonstrate ability to learn new propriety software and processes quickly and proficiently 

• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation 

• National and local planning experience 

• Minimal supervision, relies on experience/judgment 

• Understanding of Activation/Negotiation team functions 

• Understand the capabilities of each media channel to maximize the impact and components within each campaign 

• Able to make independent decisions and identify priorities 

• Meet client and internal deadlines and obligations 

• Manage projects, resources, stakeholders, and participants 

• Orient, train, assign and review the work of subordinates 

• Be able to identify and promote solutions 

• Be a resource to others in the resolution of complex problems/issues 

Additional Information

All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications,